Jennie-O and MyHeritage Unite to Explore Heritage This Thanksgiving
As the Thanksgiving season approaches, Jennie-O has launched an exciting initiative that not only focuses on delicious turkey dinners but also emphasizes the importance of understanding one's roots. Through a collaboration with MyHeritage, a renowned platform for exploring family history, Jennie-O aims to provide families across America with the tools they need to delve into their heritage while enjoying a festive meal.
Starting now and continuing until December 31, 2025, every purchase of a JENNIE-O® Whole Turkey comes with an added benefit. Consumers can earn a complimentary three-month membership to MyHeritage by simply uploading their turkey purchase receipt at JennieORootsAndRecipes.com. This partnership allows families to access a wealth of recipes and resources that foster a deeper connection with their cultural backgrounds.
The campaign has curated a remarkable selection of global recipes that celebrate diverse culinary traditions. From the bold flavors of a West African-spiced turkey to the comforting essence of Eastern European stuffing, these dishes honor the unique heritages that shape American families.
"We believe that Thanksgiving is about more than just enjoying a meal; it's a time to reflect on our family's history and to share those stories with each other, especially during the holidays," explained Kim Anderson, senior brand manager of Jennie-O.
Furthermore, to kick off this initiative, Jennie-O will host its inaugural Thanksgiving dinner on Ellis Island later this month. Named the Roots and Recipes Dinner celebration, this event will feature JENNIE-O® turkeys prepared in culturally rich styles alongside more than 50 dishes representing over 80 nations. This unique gathering will not only spotlight the importance of family traditions but also provide an opportunity for guests to sample international flavors that resonate with their own heritage.
The event underscores the philosophy that Thanksgiving serves as a bridge connecting various cultural narratives through food. Aaron Godfrey, vice president of marketing at MyHeritage, echoed this sentiment, stating, "By partnering with Jennie-O, we offer Americans the chance to explore and celebrate their roots in a tangible way through delicious meals that reflect their heritage."
For those eager to try out these globally inspired recipes at home, options include tantalizing dishes such as Nigerian Spiced Turkey, delectable Roasted Turkey Breast with Mlinci, and the exotic Persian Pomegranate and Port Glazed Turkey with Walnut Sauce. Families looking for creative ways to honor their ancestry at the dinner table can find full recipes and cooking instructions on Jennie-O’s website for World Cuisine.
In addition to offering these culinary delights, the campaign highlights the longstanding commitment of the JENNIE-O® brand to quality and nutrition. For over 80 years, they have helped consumers lead healthier lives by providing delicious turkey options. Their vibrant, farmer-inspired branding reflects their dedication to friendliness and community.
With its array of turkey products and recipes, including heritage inspirations, JENNIE-O® aims to empower families to relish in their history while savoring the goodness of turkey this Thanksgiving season. For additional information about JENNIE-O®’s offerings and helpful resources, visit jennieo.com and stay updated via their social media channels.
This Thanksgiving, let's gather around the table, enjoy wholesome foods, and celebrate the stories that shape our identities – with Jennie-O leading the way.
Starting now and continuing until December 31, 2025, every purchase of a JENNIE-O® Whole Turkey comes with an added benefit. Consumers can earn a complimentary three-month membership to MyHeritage by simply uploading their turkey purchase receipt at JennieORootsAndRecipes.com. This partnership allows families to access a wealth of recipes and resources that foster a deeper connection with their cultural backgrounds.
The campaign has curated a remarkable selection of global recipes that celebrate diverse culinary traditions. From the bold flavors of a West African-spiced turkey to the comforting essence of Eastern European stuffing, these dishes honor the unique heritages that shape American families.
"We believe that Thanksgiving is about more than just enjoying a meal; it's a time to reflect on our family's history and to share those stories with each other, especially during the holidays," explained Kim Anderson, senior brand manager of Jennie-O.
Furthermore, to kick off this initiative, Jennie-O will host its inaugural Thanksgiving dinner on Ellis Island later this month. Named the Roots and Recipes Dinner celebration, this event will feature JENNIE-O® turkeys prepared in culturally rich styles alongside more than 50 dishes representing over 80 nations. This unique gathering will not only spotlight the importance of family traditions but also provide an opportunity for guests to sample international flavors that resonate with their own heritage.
The event underscores the philosophy that Thanksgiving serves as a bridge connecting various cultural narratives through food. Aaron Godfrey, vice president of marketing at MyHeritage, echoed this sentiment, stating, "By partnering with Jennie-O, we offer Americans the chance to explore and celebrate their roots in a tangible way through delicious meals that reflect their heritage."
For those eager to try out these globally inspired recipes at home, options include tantalizing dishes such as Nigerian Spiced Turkey, delectable Roasted Turkey Breast with Mlinci, and the exotic Persian Pomegranate and Port Glazed Turkey with Walnut Sauce. Families looking for creative ways to honor their ancestry at the dinner table can find full recipes and cooking instructions on Jennie-O’s website for World Cuisine.
In addition to offering these culinary delights, the campaign highlights the longstanding commitment of the JENNIE-O® brand to quality and nutrition. For over 80 years, they have helped consumers lead healthier lives by providing delicious turkey options. Their vibrant, farmer-inspired branding reflects their dedication to friendliness and community.
With its array of turkey products and recipes, including heritage inspirations, JENNIE-O® aims to empower families to relish in their history while savoring the goodness of turkey this Thanksgiving season. For additional information about JENNIE-O®’s offerings and helpful resources, visit jennieo.com and stay updated via their social media channels.
This Thanksgiving, let's gather around the table, enjoy wholesome foods, and celebrate the stories that shape our identities – with Jennie-O leading the way.
Topics Consumer Products & Retail）
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