Chris Schultz Takes the Helm as New CEO of Velvet Taco, Paving the Way for Growth
In an exciting development for the fast-casual restaurant scene, Velvet Taco has appointed Chris Schultz as its new CEO. Known for its unique and globally inspired taco offerings, the brand aims to continue thriving under new leadership. Schultz brings a wealth of experience to the role, having spent over 30 years in the restaurant industry, making him well-equipped to steer Velvet Taco into its next growth phase.
Previously, Schultz held the position of CEO at Voodoo Doughnut, where he successfully propelled the brand into new markets without compromising its quirky culture. His earlier tenure as senior vice president of operations at MOD Pizza was marked by the remarkable growth of the chain, blossoming from a single location to over 350 restaurants nationwide. Additionally, during his 13 years with Starbucks, he played an instrumental role in scaling the brand amid a period of rapid global expansion.
Founded in 2011, Velvet Taco has established itself as a beloved name in the culinary industry. With over 50 locations spread across eight states and its recent international launch in London, the restaurant aims to offer an extraordinary dining experience through inventive, scratch-made tacos. The menu features over 20 creative taco recipes, along with their signature offerings like the Weekly Taco Feature (WTF), which introduces a new, limited-time taco on a weekly basis.
Under Schultz's leadership, Velvet Taco is set to focus on further expansion in key metropolitan areas while exploring innovative non-traditional venues, including airports. Schultz expressed his commitment to preserving the essence of what makes Velvet Taco special while fostering a culture that allows the brand to thrive globally. He remarked, "Velvet Taco is one of those rare brands that knows exactly who it is—bold, creative, and unapologetically original. My focus is on fueling that spirit as we grow."
As Velvet Taco looks to the future, it remains dedicated to culinary innovation, late-night hospitality, and creating unforgettable dining experiences for its ever-growing fanbase. The brand aims to uphold its commitment to creativity, ensuring every dish not only satisfies but excites the palette.
For more details about the unique offerings at Velvet Taco and updates on the brand's expansion, visit their official website at velvettaco.com. Stay connected with Velvet Taco on social media, where fans can follow them on platforms like Facebook and Instagram at @velvettaco. With Chris Schultz at the helm, Velvet Taco's journey is sure to inspire taco lovers around the globe, elevating the fast-casual dining experience to new heights. Whether you’re a longtime fan or a newcomer eager to explore unique flavor combinations, Velvet Taco promises to deliver unique culinary adventures that excite and satisfy every guest's cravings.
Previously, Schultz held the position of CEO at Voodoo Doughnut, where he successfully propelled the brand into new markets without compromising its quirky culture. His earlier tenure as senior vice president of operations at MOD Pizza was marked by the remarkable growth of the chain, blossoming from a single location to over 350 restaurants nationwide. Additionally, during his 13 years with Starbucks, he played an instrumental role in scaling the brand amid a period of rapid global expansion.
Founded in 2011, Velvet Taco has established itself as a beloved name in the culinary industry. With over 50 locations spread across eight states and its recent international launch in London, the restaurant aims to offer an extraordinary dining experience through inventive, scratch-made tacos. The menu features over 20 creative taco recipes, along with their signature offerings like the Weekly Taco Feature (WTF), which introduces a new, limited-time taco on a weekly basis.
Under Schultz's leadership, Velvet Taco is set to focus on further expansion in key metropolitan areas while exploring innovative non-traditional venues, including airports. Schultz expressed his commitment to preserving the essence of what makes Velvet Taco special while fostering a culture that allows the brand to thrive globally. He remarked, "Velvet Taco is one of those rare brands that knows exactly who it is—bold, creative, and unapologetically original. My focus is on fueling that spirit as we grow."
As Velvet Taco looks to the future, it remains dedicated to culinary innovation, late-night hospitality, and creating unforgettable dining experiences for its ever-growing fanbase. The brand aims to uphold its commitment to creativity, ensuring every dish not only satisfies but excites the palette.
For more details about the unique offerings at Velvet Taco and updates on the brand's expansion, visit their official website at velvettaco.com. Stay connected with Velvet Taco on social media, where fans can follow them on platforms like Facebook and Instagram at @velvettaco. With Chris Schultz at the helm, Velvet Taco's journey is sure to inspire taco lovers around the globe, elevating the fast-casual dining experience to new heights. Whether you’re a longtime fan or a newcomer eager to explore unique flavor combinations, Velvet Taco promises to deliver unique culinary adventures that excite and satisfy every guest's cravings.
Topics Consumer Products & Retail）
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