#Japan #Tokyo #Hair Care #SILK THE RICH #nano silk

SILK THE RICH: The New Standard in Silk-based Hair and Body Care

The beauty standard is about to be redefined with the new range of hair and body care products from SILK THE RICH. Set to launch on December 19 and 26, 2025, these new offerings have taken the world by storm with their pioneering incorporation of high-penetration nano silk, making them the first of their kind. With the vision of creating delightful moments of beauty, the company, founded by CEO Yuta Miura, aims to showcase the captivating properties of natural silk, launching these innovative products across Japan.

The Hair Milk

Fragrant Nourishment for Your Hair

The newly introduced hair milk comes in two alluring variants, distinguished by their ability to restore hair’s beauty. The GPF variant promises luscious, smooth hair while the URB variant targets unruly locks, providing a moisturized, manageable finish. Each hair milk contains an impressive blend of five silk-derived components and six beauty-enhancing ingredients.

Key Features:

• - High-penetration Nano Silk: The star ingredient that provides deep hydration to the hair. Through a meticulous high-pressure processing method, this technology ensures that moisture reaches the core of the hair strands, resulting in a smooth and lustrous appearance.
• - Silk Water: With over 30% silk-derived moisturizing agents, this special formulation hydrates and softens the hair, enhancing its overall texture.
• - Golden Silk: Extracted from rare golden cocoons, this element further enriches the moisturizing properties of the hair milk.

The GPF Hair Milk is luxurious, featuring a fragrance of Golden Pear and Freesia, making it suitable for anyone regardless of age or gender. Meanwhile, the URB Hair Milk charms with its enchanting Unveil Rose Bouquet scent, designed to provide a delightful sensory experience.

The Body Wash

Transform Your Skin Care Routine

Alongside the hair milk, SILK THE RICH will present a range of three body washes, each tailored to different skin needs and preferences. The Moist Silky Body Wash enhances skin texture for a fine, smooth feel. The Clear Silky Body Wash targets clogged pores. Lastly, the Deep Silky Body Wash is ideal for achieving a hydrated and supple skin finish.

Each body wash incorporates the same award-winning silk components as the hair milk, ensuring a rich cleansing experience that leaves the skin feeling cared for and refreshed.

• - Amino Silk and Other Moisturizing Ingredients: This wash gently cleanses the skin while locking in moisture. Infused with LHA, it works to maintain skin quality with continued use, providing a clarified and youthful appearance.
• - Fragrance Options: Each body wash is unsurpassed in fragrance, featuring scents that are universally appealing and embodying the elegance one desires.

This collection’s impressive blend of advanced silk technology and luxurious fragrances not only enhances beauty but also provides an elevated sensory experience.

Product Information

Each product is carefully designed, with the hair milk priced at 2,200 yen for 100ml, launching on December 19, 2025. The 250ml body washes will retail for 1,760 yen, available from December 26, 2025. Pre-orders will commence on November 25, 2025, through SILK THE RICH's online shop.

About THE RICH

Founded in Tokyo's Shibuya, THE RICH stands as a testament to innovation, led under the vision of its founder Yuta Miura. The emphasis on quality and luxury continues with all products designed to promote and celebrate the beauty of natural silk. For more information, visit THE RICH.

Elegantly packaged and thoughtfully formulated, SILK THE RICH positions itself as the ultimate choice for those seeking to enrich their hair and body care regimen with the extraordinary qualities of silk.