Half Price All-You-Can-Eat Offers for Middle and High School Students at Shabushabu Oden during Summer Break

Exciting Summer Campaign for Families

This summer, Shabushabu Oden is launching a fantastic initiative aiming to create unforgettable family dining experiences. Running from July 22 to August 8, 2025, the "Family Support Campaign" invites middle and high school students to enjoy all-you-can-eat courses at special rates.

Details of the Campaign

During the week, students can indulge in the all-you-can-eat option for half price, while over weekends and holidays, a discount of 500 yen is available. To avail of this offer, parents or guardians must present a valid ID to confirm the age of the student enjoying the discount. It’s an ideal way for families to make the most out of dining together during the summer break.

A Delicious Way to Make Memories

Summer is the perfect time for families to gather for delicious meals, and what better way to celebrate than with the light and nutritious delights of shabushabu? This iconic Japanese cuisine is not only refreshing but also provides essential nutrients, ensuring everyone enjoys healthy and hearty meals. Whether returning from club activities or simply looking to spend quality time together, gather around Shabushabu Oden for tasty summer moments.

New Menu Highlight: Yamagata Megumi Pork Shabu-Shabu

Starting July 16, 2025, patrons can also savor the limited-time "Yamagata Megumi Pork Shabu-Shabu". This dish features seasonal vegetables and carefully selected broth, delivering a rich, satisfying flavor unique to the summer.

1. Yamagata Megumi Pork
Known for its delicate texture and rich taste, Yamagata Megumi Pork is raised under optimal conditions, reflecting the region's pristine natural resources. The juiciness and sweet flavor are perfect for shabushabu.

2. Umami-Rich Broth
The broth blends pork soup extracted from high-quality pork and chicken bouillon, augmented with kelp and sardine extracts, offering five distinct umami flavors. Every dip enhances the ingredients’ natural tastes for a gourmet experience.

3. Innovative Dipping Sauce
Pair your pork with the new "Ultimate Tororo" dipping sauce, a blend of the popular "San-dai-me Ultimate Dashi" and tororo. Experiment by adding wasabi for a spicy twist, or pour it over rice for a delicious side dish.

4. Seasonal Vegetables
The menu includes summer favorites like "Moroheiya," a nutritious leafy green known for its rich, smooth texture, and "Winter Melon," which absorbs the delicious broth flavors well.

Shabushabu Oden: Celebrating 25 Years

This year marks the 25th anniversary of Shabushabu Oden, established in March 2000 in Tokyo's Kyodo district. With a mission to make shabushabu accessible, it has grown to nearly 240 locations worldwide, catering to a diverse clientele eager to explore Japan's culinary delights. Its menu features a wide variety of options, including sukiyaki and premium wagyu beef, making it a popular choice for both locals and visiting tourists.

Summer Nabe Trends

Interestingly, Shabushabu Oden has reported extraordinary summer success, achieving record sales of the summer nabe dishes. During a month, their first summer offering, "Delicious and Spicy Mala Shabu" and "Chicken Clear Soup Shabu" crossed 100,000 servings. Additionally, the summer hot pot series retains about 80% of winter sales even during the warmer months, proving that hot pot is a beloved choice, no matter the season.

For more information on the Family Support Campaign and the delicious menu options, check out the official Shabushabu Oden application.

Company Overview

Reins International Inc., led by CEO Kōta Sumikawa, operates various dining establishments, including Shabushabu Oden, Gyukaku, and Doma Doma, continuing to evolve the Japanese dining experience.