New Japanese Crêpe Shop 'MAISON CRÊPE' Opening in Hibiya with Unique Textures

Introducing MAISON CRÊPE: A New Haven for Crêpe Lovers

On July 22, 2026, a novel crêpe shop named 'MAISON CRÊPE' will open its doors in the B1 floor of Tokyo Midtown Hibiya. Developed by Gourmet Brands Company, a subsidiary of Create Restaurants Holdings, this establishment focuses on delivering exquisite crêpes that celebrate the fine French culinary tradition.

Unlike typical street food crêpes, MAISON CRÊPE aims to cater to the sophisticated palate of adults seeking a delightful culinary experience. The shop uses exclusively French ingredients for its batter, including high-quality wheat, salt, and sugar. The crêpes incorporate a special fermentation starter cultivated by the renowned boulanger Jean-François for over two decades, resulting in a unique combination of a crispy exterior and a chewy, satisfying center—a texture that defines the MAISON CRÊPE experience.

A Sensory Delight

Upon entering MAISON CRÊPE, guests are welcomed by the sweet aroma of freshly baked butter wafting through the air. The lively kitchen setup allows for a transparent view of the crêpes being crafted, turning the wait time into a luxurious experience. Customers can enjoy a decadent treat after indulging in cultural adventures like watching films, attending plays, or shopping in the vibrant Hibiya area.

Special Features of MAISON CRÊPE

MAISON CRÊPE prides itself on the three essential commitments to elevating the traditional crêpe:

1. Masterful Dough through Fermentation

The key to the signature crêpes lies in the enhanced dough prepared with the 'levain' starter. This natural fermentation method enriches the flavor, resulting in a delicately crispy crust with an alluring chewiness inside—a hallmark of the bakery’s craftsmanship.

2. Authentic French Ingredients

Only the finest ingredients make it into the crêpes. French wheat flour with a rich flavor, Guérande salt that provides a subtle sweetness, and cassonade (brown sugar) are carefully selected to create depth and opulence in every bite.

3. Gourmet Fillings for a Luxury Experience

The fillings in these crêpes are crafted with the same meticulous attention as the batter. From caramelized fruits to rich sauces, each filling option is designed to complement the dough's taste. Flavor combinations inspired by French cuisine deliver an indulgent treat that transforms the crêpe experience into a sophisticated