IETTO's Revolutionary Home Buying Service for Singles
IETTO Co., Ltd., based in Shibuya, Tokyo, has officially launched an innovative support service aimed at assisting single individuals in Tokyo to purchase homes with the mentality of renting in light of skyrocketing rents. This pioneering approach positions itself as both a countermeasure against rising living expenses and a smart asset protection strategy.
Background of the Service: Changing the Perception of Rent vs. Asset Acquisition
Historically, the norm has been for singles to live in rental accommodations for convenience. However, the landscape of the Tokyo real estate market has been undergoing dramatic transformations in recent times.
Rental prices in the Tokyo area, especially for single-person units, have consistently reached record highs. As lease renewals come with increasing rental costs, many are finding it increasingly burdensome to maintain their living expenses. Compounding this issue are inflationary pressures, which have reduced the relative value of cash, making the risk of continuously paying rent unprecedentedly significant.
Against this backdrop, IETTO is committed to instilling a new cultural mindset: “As you enter the workforce, own an asset with the same mindset as renting.”
A New Strategy in Inflationary Times: Not Just Investment, But Asset Protection
The home purchasing model proposed by IETTO is not about speculative investments aimed at achieving short-term profits; rather, this purchasing strategy focuses on securing one’s living costs in an inflationary economy while maintaining asset value into the future.
Features of the Service: Leveraging Long-term Loans and Low Interest Rates
To combat the common misconception that purchasing requires high monthly payments, IETTO offers a planning solution that makes strategic use of long-term loans, specifically “50-year loans,” and low interest rates that are beneficial for younger individuals.
Comparative Simulation: Equivalent Grade Apartments in Tokyo
| Item | Rental Case | IETTO's Purchase Plan |
|---|
| ------ | ---- | -------- |
| Monthly Payment | ¥150,000 | ¥110,000 |
| Asset Value | Zero (wasted) | Becomes a personal asset |
| Lease Renewal | Biannual updates with increased costs | No renewal fee; fixed repayments |
The above is an example and may vary based on property price and interest rate conditions.
This comparative analysis illustrates how, even while maintaining the same quality of housing, purchasing may improve monthly cash flow by approximately ¥40,000. This addresses the dilemma of high rent preventing savings, making asset formation while reducing living costs possible.
IETTO’s Philosophy
IETTO believes that the traditional notions of “Rental is sufficient until marriage” and “Buy a house after starting a family” are barriers that prevent young people from forming assets. The contemporary sentiment should be that as soon as one begins working, the goal should be to possess one's own castle (asset).
IETTO is dedicated to facilitating a lifestyle in Tokyo where individuals no longer fear rental renewals or inflation’s depreciation of assets.
With IETTO, concerns like “I can’t save money”, “I just switched jobs”, or “I am unsure of where to start” can be resolved. Our professionals, deeply familiar with the Tokyo real estate market for singles, bring extensive experience and expertise to support clients effectively.
The approach is tailored according to individual circumstances, ensuring beginners can embark on asset formation with confidence.
Company Overview
IETTO Co., Ltd.
- - License Number: Tokyo Governor (1) No. 113331
- - Address: 2-12-4 Shibuya, Shibuya-ku, Tokyo, Next Site Shibuya Building, 5th Floor
- - CEO: Hidema Yamamoto
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