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Unmatched Access: Premier Hosted Buyers at Global Beverage and Tea Trends 2025

The 28th edition of the FHC Shanghai Global Food Trade Show is set to take place from November 12 to 14, 2025, at the Shanghai New International Expo Centre (SNIEC). This premier event will serve as Asia's leading platform for food and beverage trade, uniting over 3,000 exhibitors from more than 100 countries with an expected turnout of 180,000 professional buyers.

Enhancing Global Participation through Visa-Free Policy

Thanks to China's visa-free entry policy, attendees from 54 countries (including major markets in Europe and Asia) can visit without a visa, allowing for business stays of up to 15 days. Exhibitors will also enjoy fast-track access with invitations that provide instant 24-hour visas upon arrival at Shanghai and other major ports. This policy significantly boosts international participation at the event, promising vast networking opportunities for exhibitors and buyers alike.

Spotlight on Global Trends in Tea and Beverages

Spanning an impressive 200,000 square meters, FHC 2025 will showcase 15 key product categories with a strong focus on innovations in tea and beverages. Building on the incredible success of 2024, which attracted 171,828 visitors and over 3,000 exhibitors from more than 50 countries, international pavilions representing nations such as Japan, Singapore, Australia, Spain, the EU, and the USA have confirmed participation. This year's event will highlight cutting-edge beverage innovations, featuring competitions and forums centered around beverages, coffee, and chocolate, offering insights from brand founders and industry experts.

Connect with Top-Tier Buyers and Associations

The FHC2025 Hosted-Buyer Program efficiently matches quality exhibitors with pre-qualified buyers, such as retailers, franchisees, and importers, through exclusive, pre-scheduled one-on-one matchmaking sessions. This format enhances distribution channels, product selection, and fosters meaningful partnerships, attracting renowned beverage brands like MIXUE, CHAGEE, LELECHA, HEYTEA, Chabaidao, and A Little Tea. A significant advantage is the opportunity to engage directly with high-ranking decision-makers, including representatives from major organizations like the Pan Pacific Hotel Group and the Malaysian Chain Association, as well as other important associations from the hospitality and restaurant sectors. This enables over 50 personalized meetings with key buyers from five-star hotels, restaurant chains, and importers, drastically reducing communication costs, optimizing procurement processes, and establishing valuable long-term collaborations.

We look forward to welcoming you to SNIEC in November! For booth inquiries, please reach out to: [email protected]
For media collaborations and the Hosted Buyer Program, contact: [email protected]