#USA #Modesto #Wine Enthusiast #Barefoot Wine #American Winery

Barefoot Wine Celebrated as 2025 American Winery of the Year

In a grand celebration of its rich history and commitment to inclusivity in the wine world, Barefoot Wine has been awarded the esteemed title of 2025 American Winery of the Year by Wine Enthusiast magazine's distinguished Wine Star Awards. This accolade arrives during a remarkable milestone, as Barefoot commemorates six decades of crafting wines that are not just delicious but also approachable and accessible to a wide range of consumers.

A Legacy of Accessibility and Joy

Founded in 1965, Barefoot Wine set out to revolutionize the perception of wine, breaking down barriers that often make wine consumption feel exclusive or intimidating. Today, Barefoot stands as the premier wine brand in the United States by sales, proudly welcoming approximately 3.9 million new consumers to the fold in the past year alone. Stephanie Gallo, Chief Marketing Officer at E&J Gallo Winery, expresses pride in this achievement, stating, "Barefoot has empowered millions of consumers to confidently explore and enjoy wine."

Over its 60-year journey, Barefoot has embraced diversity in the wine category, producing more than 40 varietals of still and sparkling wines designed to cater to various tastes and lifestyles. Not just about the product quality, the marketing innovation behind Barefoot is noteworthy as well. In 2025, they unveiled their first new packaging design in three decades and launched a 200mL Tetra Pak for on-the-go enjoyment. This embrace of modernity while maintaining a fun and relatable brand image reflects Barefoot's strategy to remain relevant and appealing to new generations of wine lovers.

Celebrating Wins with Community

The spirit of community is at the heart of Barefoot's vision. Winemaker Jen Wall, who has spent 30 years with the brand, emphasizes a winemaking philosophy that focuses on the joy of sharing and enjoying wine in both intimate and grand gatherings. "Barefoot has always been about bringing people together," she says, highlighting the brand's continuing mission to add joy to life's moments.

Recently, Barefoot's role as the Official Wine of the National Football League has further strengthened its connection with diverse audiences, uniting sports fans and wine enthusiasts alike. The upcoming 2025 Wine Star Awards gala, set for January 2026, will be a momentous occasion where Barefoot will accept its title, reflecting on its transformative journey in the industry.

Looking Forward

As Barefoot Wine strides into its next chapter, it remains committed to its ethos of offering exceptional wines that don't compromise on quality yet are accessible for all. As it looks to continue growing its presence both in the U.S. and internationally, Barefoot invites consumers to participate in a wine-drinking experience that is fun, flavorful, and utterly relatable.

With its legacy of delicious, affordable wines and a celebration of life’s diverse moments, Barefoot is not just a brand; it represents a movement towards making wine a universally enjoyable experience. For further details on Barefoot's portfolio and its ongoing adventure, visit Barefoot Wine's website or follow them on social media @barefootwine.