NISHIKIYA KITCHEN and Fujihoro Launch Exciting May Campaign for Curry Lovers

NISHIKIYA KITCHEN and Fujihoro Collaboration Campaign

In an exciting announcement, NISHIKIYA KITCHEN has joined forces with Fujihoro for their very first collaboration, launching the "Let’s Get Through May! Reward Gutsy Campaign" on May 16, 2025. NISHIKIYA KITCHEN, known for its wide range of approximately 120 ready-to-eat food items, aims to transform ordinary meals into extraordinary culinary experiences by providing quality and convenience. This new campaign seeks to uplift those who feel sluggish and unmotivated after the long Golden Week holiday by encouraging them to refresh their spirits through delicious meals.

The concept behind this collaboration revolves around enjoying sophisticated flavors without the hassle of elaborate cooking. NISHIKIYA KITCHEN offers popular ready-to-eat curry dishes that can be prepared quickly and easily, making them an ideal companion for busy lifestyles. Partnering with Fujihoro, Japan's leading manufacturer of enamel cookware, the campaign introduces an elegant and functional 18cm saucepan to add style to your kitchen while enhancing your cooking experience.

The "Let’s Get Through May! Reward Gutsy Campaign" features a luxurious prize package that includes not only a selection of NISHIKIYA KITCHEN's finest ready-to-eat curries but also stylish kitchenware from Fujihoro. Three lucky winners will receive this limited-edition set through a fun giveaway on social media, which includes a variety of NISHIKIYA curries, original curry spoons, and stickers, paired with Fujihoro's beautifully designed saucepan.

Campaign Details

- Campaign Name: Let’s Get Through May! Reward Gutsy Campaign
- Application Period: May 16 (Friday) 7:00 AM – May 22 (Thursday) 11:59 PM
- How to Participate:

1. Follow both NISHIKIYA KITCHEN (@nishikiya) and Fujihoro (@fujihoro_japan) on X.
2. Retweet the designated campaign post.
- Campaign Post URL

- Announcement of Winners and Shipping: Late May 2025 (expected), with direct messages sent via their X accounts only to winners.
- Prizes: A special collaboration package will be gifted to three lucky entrants, including the following:

- NISHIKIYA KITCHEN products: Lemon Cream Chicken Curry, Pork Kakuni Curry, Butter Chicken Curry, Rich Soup Curry with Bone-in Chicken and Vegetables, Beef Stew, Original Curry Spoon, and Original Stickers (one of each).
- Fujihoro’s 18cm CTP-18S.GG saucepan in Greige (one).

By providing offers that combine ease and enjoyment, NISHIKIYA KITCHEN and Fujihoro hope to create a delightful experience that brightens up the post-holiday blues and helps you rediscover joy in culinary simplicity.

About NISHIKIYA KITCHEN

NISHIKIYA KITCHEN operates under the philosophy of making global cuisines "Simple!" with an array of ready meals including curries, soups, and pasta sauces. Founded in 2011, the company has evolved to better meet the changing needs of modern households, rebranding from its previous name to NISHIKIYA KITCHEN to reflect this mission in 2021. Their products are crafted from carefully selected ingredients, focusing on extracting the essence of each flavor while simplifying meal preparation for the busy individual.

With six retail locations across Tokyo and Miyagi, alongside an online shop, NISHIKIYA KITCHEN aims to lessen the burden of cooking, allowing more time for family and personal enjoyment. Their commitment to quality has gained them recognition in numerous media outlets, showcasing their dedication to culinary excellence.

For inquiries about NISHIKIYA KITCHEN, you can contact their customer service at 0120-19-2498 during business hours.

Join in the celebration and indulge your senses with this exciting collaboration this May. Don’t forget to follow the campaign on X and participate for a chance to win amazing culinary treasures!