#USA #Chicago #Global Logistics #Zarach Logistics #Freight Forwarding

Zarach Logistics: A Bold New Direction for an Established Legacy

On May 1, 2025, Chicago-based Edward J. Zarach & Associates transitioned to a new identity as Zarach Logistics—a significant rebranding reflecting both its deep-rooted history and forward-looking vision. Since its inception in 1981, the company has established itself as a trusted leader in freight forwarding and customs brokerage, serving clients through evolving market landscapes.

A Much-Needed Evolution

As the logistics industry faces increasing complexities, Zarach recognized the need to adapt its brand. Edward Zarach, the owner, emphasized the importance of aligning the company's identity with its commitment to a rapidly changing, customer-focused logistics environment. The new name not only articulates their core services but embodies the essence of their operations—“clear, bold, and firmly rooted in logistics.”

Honoring a Rich Legacy

Although the name has evolved, the commitment to core values remains strong. The rebranding retains the Zarach name to respect the legacy built over the decades by its founder. Allan Zarach, now the Executive Vice President, stated, “This rebrand is about evolution, not reinvention.” He reinforced that while the company enhances its brand image, it continues to uphold its long-standing reputation for reliability and personalized service.

The Elements of Change

The new logo features a confident typeface and a distinctive blue swoosh that integrates past and present. The swoosh symbolizes Zarach's multifaceted logistics capabilities—representing domestic transport through roads, global air cargo via airplane contrails, and deep-rooted ocean freight services. This visual component connects the brand's history to its current and future operations, reinforcing their commitment to moving freight with precision and care.

A New Chapter for Partnerships

Despite the changes, clients can expect the same unparalleled service from the experienced team at Zarach. Kevin Peto, Chief Financial Officer, expressed confidence that the fresh brand identity solidifies long-term growth while enhancing clients' trust. With this rebranding, Zarach Logistics aims to continue fostering relationships and providing seamless global supply chain solutions.

Looking to the Future

This transformation positions Zarach Logistics for the next chapter in its journey—a chapter defined by strategic growth, innovation, and enduring relationships. Moving forward, the company is dedicated to pushing industry boundaries, all while maintaining its foundational principles.

To learn more about Zarach Logistics and explore its new brand identity, visit zarachlogistics.com.

Feel free to reach out for media inquiries to Joe Porter, Chief Marketing Officer, at [email protected] or call 630-315-0832.

As Zarach Logistics boldly embarks on this exciting phase, it is poised to set higher standards in logistics, reflecting their strategic growth while honoring the legacy they have built over the past 40+ years.