#Japan #Tokyo #Kombucha #Plaisir #in estaté

A Refreshing New Addition to the Japanese Beverage Scene

Starting in late August 2026, the innovative Korean lifestyle kombucha brand, in estaté, is set to hit the shelves at Loft stores across Japan. Distributed by PLAISIR, headquartered in Shibuya, Tokyo, this exciting new beverage promises to bring a refreshing alternative to coffee for those looking to enhance their daily routines. Following its launch at Loft, in estaté aims to expand into other popular retail chains like Don Quijote and @cosme STORE shortly thereafter.

Embracing Moments of Everyday Life

in estaté, which translates to 'in the summer', attempts to enrich everyday experiences by offering a drink that seamlessly fits between conversations, relaxation, and work sessions. With its aesthetically pleasing packaging and delightful flavors, it encourages users to savor even the smallest moments in life.

Upon launch at Loft, PLAISIR aims to reach lifestyle enthusiasts who appreciate high-quality products that enhance not just the taste of their beverages, but also the joy of the moment spent consuming them. With an emphasis on engaging experiences, in estaté’s kombucha is designed to uplift both the mood and the senses.

A Unique Drinking Experience

Unlike many beverages that prioritize health over enjoyment, in estaté is crafted to be a mindful indulgence that complements a lifestyle focused on wellness. The flavors are thoughtfully designed to be visually appealing and are made to leave a refreshing aftertaste that encourages repeat enjoyment. This brand takes a modern twist on a classic drink, ensuring every sip is both satisfying and invigorating.

Innovative and Irresistible Flavors

in estaté offers three distinct flavors, each promising to deliver its own unique experience:

1. Grapefruit Honey Black Tea: This bestselling flavor melds the subtle bitterness of grapefruit with the smooth sweetness of honey, rounded out by the sophisticated depth of black tea. Fans of this flavor can now enjoy it in Japan, where it had previously been a Korean exclusive.

2. Shine Muscat Lime: This flavor blends the juicy sweetness of Shine Muscat grapes with a refreshing lime twist, resulting in a crisp and clear finish that tantalizes the taste buds.

3. Flat Peach: The deliciously juicy essence of this rare fruit is vibrantly presented in a light and refreshing format, offering a beautiful balance of sweet and succulent notes.

All flavors are sugar-free, enriched with vitamins C and D, and provide just about 17 calories per serving. They can be enjoyed simply on their own, or mixed with sparkling water for a fizz.

Product Details

Availability: Officially launching in late August 2026, in estaté will be available at Loft, followed by its gradual rollout at Don Quijote and @cosme STORE. Please note that stock levels and availability may vary according to each store's policies.

About PLAISIR

Founded with the mission of enhancing daily life, PLAISIR brings forth new lifestyle products that reflect modern sensibilities. As the official distributor of in estaté in Japan, PLAISIR aims to bring the charm and world of kombucha to Japanese consumers.

Location: Yoyogi 1-25-5, Shibuya, Tokyo
Website: http://plaisirg.net/jp/

For Inquiries

For further information, please contact: [email protected]