#United States #Austin #Electrolyte Drinks #GivePower #Be LOVE™

Be LOVE™ Launches Nationwide at Target

In a landmark move to promote wellness and accessibility, Be LOVE™, a brand dedicated to functional beverages, has unveiled its nutrient-rich electrolyte drink across more than 1,750 Target locations throughout the United States. This initiative not only aims to provide clean hydration options but also strives to create a positive social impact by addressing the global water crisis.

A Health-Focused Drink for Everyone

Be LOVE™ Hydration stands out by offering a light and refreshing taste devoid of common culprits like sugar, calories, or caffeine. With flavors such as Berry Bliss, Orange Blossom, and Citrus Zest, plus the exclusive Wild Cherry for Target shoppers, the drink is crafted to cater to consumers' wellness needs. Each can is designed to effectively rehydrate without the excessive sweetness associated with traditional sports beverages. This focus on clean, intentional hydration reflects the growing consumer demand for healthier drink options that are still enjoyable.

The Purpose Behind the Brand

At its core, Be LOVE™ is more than just a beverage company; it embodies a mission to foster community connection and environmental stewardship. The brand operates on principles that intertwine health with social responsibility, particularly through its partnership with GivePower. For every can sold, Be LOVE™ commits to providing one day of safe drinking water to ten people in need, utilizing innovative solar-powered desalination technologies to convert saline or contaminated water into clean, drinkable water. This initiative aims to tackle water scarcity challenges faced by millions in countries like Kenya, Haiti, and Tanzania.

Kurt Seidensticker, founder of Vital Proteins and co-founder of Be LOVE™, emphasizes the importance of creating something accessible to consumers daily:

"We wanted to create something people could reach for every day—something simple, intentional, and genuinely good for you."

This ethos is further reflected in the drink's formulation, which combines a tailored blend of minerals—includes 220mg of sodium, magnesium, and potassium—to enhance performance and hydration without the negative effects often noticed with artificially sweetened drinks.

Real-World Impact

Billions still lack reliable access to safe drinking water, impacting various aspects of life from health to economic opportunities. Be LOVE™ not only provides hydration but also takes tangible steps towards global change by funding sustainable water projects. This makes each purchase an act of giving, creating a sense of collective efforts towards solving some of the planet’s pressing issues.

Be LOVE™ has kept pace with modern consumer habits, offering online purchasing options alongside in-store availability. Shoppers can find Be LOVE™ products at Target, Target.com, drink.love, and even on Amazon. The brand encourages consumers to make mindful choices for their hydration needs and to see their purchases as contributions to a greater cause.

An Expanding Line of Functional Beverages

Beyond hydration, Be LOVE™ is broadening its portfolio with an energy drink option, launched successfully online in January 2026. This drink is crafted to enhance focus and mental clarity, steering away from jitters and crashes that many experience with standard energy drinks. This flexibility allows consumers to select their beverage based on their immediate needs—be it hydration or energy.

In conclusion, Be LOVE™ is redefining what it means to hydrate thoughtfully and supports communities simultaneously. As it embraces a role at the intersection of wellness and social responsibility, it sets a precedent for how brands can meaningfully contribute to societal and environmental well-being. Each can of Be LOVE™ is a step towards better health for individuals and the planet alike.

Drink LOVE. Share LOVE. Be LOVE™