Chris Waldeck Appointed CEO of One Jeanswear Group to Lead Growth Strategy

Leadership Changes at One Jeanswear Group

In a strategic move to propel its growth, One Jeanswear Group has officially appointed Chris Waldeck as its Chief Executive Officer, effective from October 6, 2025. This announcement highlights the company's commitment to building its brand and navigating the competitive landscape of the global fashion industry.

Chris Waldeck arrives at One Jeanswear Group with an impressive track record that spans over three decades in the fashion sector. Before his current position, he was the President and Co-CEO of Kontoor Brands, known for iconic labels like Lee and Wrangler. His extensive background in brand management and operational leadership is expected to play a crucial role as One Jeanswear seeks to expand its footprint in the industry.

During his tenure at the Adidas Group, Waldeck was instrumental in reviving the Reebok brand in North America and facilitating its strong performance in international markets, notably turning around operations in South Korea. His deep understanding of brand transformation, product innovation, and omni-channel strategy across diverse regions—including North America, Asia, and Europe—aligns perfectly with One Jeanswear Group's vision for the future.

Morris Tbeile, Chairman and CEO of Premier Brands Group Holdings, emphasized the significance of Waldeck’s appointment. He remarked, "Chris is an exceptional leader with a proven track record of building brands, driving operational excellence, and navigating global markets. His expertise in both product and marketing, coupled with his international experience, makes him uniquely positioned to guide One Jeanswear Group into its next phase of growth. We are excited to welcome him and look forward to the future under his leadership."

Waldeck expressed his enthusiasm for the role, saying, "This is a pivotal time in One Jeanswear Group's journey, and I am excited to help lead the company into its next chapter. OJG has an incredible portfolio of brands, strong retail partnerships, and a talented team with deep industry expertise. Together with the OJG team and our partners, we will shape a clear strategic direction, accelerate growth, drive innovation, and strengthen our brand's connection with consumers."

One Jeanswear Group is well recognized in the global fashion apparel market for its diverse brand portfolio and expertise in the denim category. The company not only manages brand design and product development but also oversees areas such as marketing, merchandising, and global sourcing. Its portfolio features well-known brands, including Gloria Vanderbilt and Vintage America, as well as licensed names like Jessica Simpson and Lucky Brands.

The company's products are made available to consumers through a variety of distribution channels, which include department stores and online platforms. This wide-ranging strategy underscores One Jeanswear Group's strength in market presence and recognition. As it continues to innovate and expand its reach, the leadership of Chris Waldeck will undoubtedly be pivotal in navigating upcoming challenges and opportunities in the competitive landscape of fashion retail.

In conclusion, Chris Waldeck's appointment marks an exciting chapter for One Jeanswear Group as it seeks sustained growth and remains committed to delivering quality products to meet consumers' evolving needs. The industry watches closely as Waldeck takes the helm and charts a new course for this leading denim brand.