Good Food Mercantile and Winter FancyFaire to Co-Locate
In an exciting announcement, the Good Food Foundation (GFF) has revealed that its
Good Food Mercantile will be co-locating with the
Specialty Food Association's (SFA) Winter FancyFaire event in San Diego starting January 11, 2026. This collaboration aims to bring together two pivotal components of the specialty food industry, creating a platform that emphasizes sustainability and community-focused values.
The Significance of Co-Location
The co-location of these two events signifies a major opportunity within the specialty foods landscape.
Winter FancyFaire, a highly anticipated annual gathering, will welcome the Good Food Mercantile on its opening day. This arrangement not only enhances visibility for the Mercantile exhibitors but also provides buyers with unparalleled convenience, as they will have access to a variety of offerings all under one roof with a single badge.
What to Expect at the Event
The Winter FancyFaire will run from January 11 to January 13 at the
San Diego Convention Center. Attendees can expect a vibrant mix of exhibitors who prioritize sustainable practices, transparency, and community engagement. Bill Lynch, President of the SFA, expressed his excitement, stating that such collaborations exemplify the commitment to fostering a
responsible food future.
“The inclusion of the Good Food Mercantile in our reimagined show enhances our promise to deliver an enriching experience, bridging values with reach,” Lynch noted. With the merger of these two events, both
crafters and
buyers can engage in a high-impact environment that promotes innovative and responsibly sourced food products.
Opportunities for Exhibitors and Buyers
Participating brands will be afforded the rare opportunity to connect with a diverse network of specialty food buyers and other stakeholders all in one event. This year marks a significant milestone as it will act as the first major trade event on the West Coast in 2026, bringing thousands into contact with new food products, media, and investors.
Nora Weiser, GFF's Executive Director, echoed Bill Lynch’s sentiment, stating, “This partnership offers our exhibitors unmatched visibility while aligning with our mission of community-focused, responsible gastronomy.” The GFF prides itself on its high standards for food quality and ethical production practices. This co-location is a testament to their mission of offering greater value to their members without sacrificing excellence.
Register and Explore More
Those looking to engage with this dynamic event can learn more about participating in the Good Food Mercantile by visiting
Good Food Foundation. Additionally, to explore details about the Winter FancyFaire, attendees can register at
Winter FancyFaire.
Summary
This collaboration highlights a pivotal moment for the specialty food industry, emphasizing the shared values of sustainability and quality that both the Good Food Foundation and the Specialty Food Association champion. The 2026 Winter FancyFaire promises to be not just another trade show, but a groundbreaking gathering that reflects the future of the food landscape.
As anticipation builds for the co-located events, both seasoned industry veterans and newcomers alike are encouraged to take part in this remarkable opportunity to influence the future of food positively.