O'food Expands K-Food Offerings with New Kimchi Ramyun
In a significant move for K-food enthusiasts in Canada, O'food, the prominent Korean food brand under Daesang Corporation, has officially launched two exciting Kimchi Ramyun products at leading retailers, Costco and Loblaws. This introduction aims to satisfy the growing demand for authentic Korean flavors among Canadian consumers.
A New Twist on a Classic Dish
The newly launched products,
'Real Kimchi Ramyun Noodle Soup' and
'Real Fiery Kimchi Stir-fried Ramyun', bring authentic Korean taste, redefining the traditional ramen experience. What sets these offerings apart is that they utilize freshly made Jongga Kimchi, as opposed to the common dried flakes typically found in instant ramen. This change enhances both texture and flavor, ensuring that consumers can relish a distinctly authentic dish.
Real Kimchi Ramyun Noodle Soup
The
'Real Kimchi Ramyun Noodle Soup' features a robust and spicy broth enriched with Jongga Kimchi, which is recognized as Korea’s premier kimchi brand. This product is designed to encapsulate the refreshing zest and hearty spice that characterize Korean kimchi soups. Consumers can expect a savory experience reminiscent of kimchi stew, with a well-balanced acidity and captivating aroma.
Real Fiery Kimchi Stir-fried Ramyun
On the flip side, the
'Real Fiery Kimchi Stir-fried Ramyun' caters to those seeking an explosion of flavors. By combining Jongga Kimchi with O'food's unique gochujang (a traditional Korean chili paste) and a hint of habanero sauce, this product offers a delightful fusion of intense heat and sweet-tangy undertones. The crunchiness of the kimchi adds a distinctive texture, making it a perfect choice for adventurous consumers who enjoy bold flavors in their noodles.
Availability and Expansion in Canada
These two new Kimchi Ramyun products are now available across major Canadian retailers, including Costco and Loblaws. They are also poised to enter the U.S. market with distributions in various retail channels like Kroger, H Mart, H-E-B, and Amazon, illustrating O'food's commitment to broaden access to authentic K-food products.
In conjunction with the product launch, O'food is executing a series of local marketing campaigns to strengthen brand recognition in Canada. These strategies will leverage partnerships with local media and outdoor advertisements, as well as participation in K-Food festivals and events at universities. Such initiatives will allow consumers to sample the products firsthand and develop a deeper connection with the O'food brand.
Enhancing K-Food Experiences
Seungin Jung, Head of Global Discovery Business Organization at Daesang, expressed enthusiasm about this launch, stating, "Our two new Kimchi Ramyun products are distinguished by the use of real kimchi, which delivers a crunchy texture and rich fermented flavor. We will continue expanding our distribution channels, so Canadian consumers can enjoy Korean-style Kimchi Ramyun easily and conveniently at retailers like Costco and Loblaws."
About Daesang Corporation
Founded in 1956, Daesang Corporation is one of the world's foremost producers of fermented food products. With decades of expertise, it has established itself as a global leader in the K-food industry, thanks to recognizable brands such as Jongga and O'food. Daesang offers a wide array of products that include kimchi, sauces, and ready-to-eat meals, and operates manufacturing facilities in various countries, including the USA, Poland, China, and Vietnam.
For more information, visit
Daesang's website. The launch of these Kimchi Ramyun products signals an exciting time for fans of Korean cuisine in Canada, promising to bring authentic flavors to home kitchens.