#Japan #Tokyo #FamilyMart #Strawberry Picking #White Desserts

FamilyMart's White Strawberry Picking Event

This winter, the beloved seasonal event is making a delightful comeback with a sparkling new twist! Starting on January 6, 2026, FamilyMart will host "White Strawberry Picking", a unique campaign designed to showcase the irresistible allure of strawberries through an array of 16 delectable white-themed items. This initiative is part of FamilyMart's ongoing commitment to deliciousness and customer satisfaction, incorporating ingredients like condensed milk, cream, white chocolate, and more to enhance the strawberry experience.

The event will be available at approximately 16,400 FamilyMart stores nationwide, offering a remarkable selection of desserts, breads, ice creams, confections, beverages, and baked goods—all inspired by the sweetness of strawberries.

Exciting New Offerings!

Among the offerings, you'll find irresistible items like the Mochitto Strawberry Cream Roll, featuring a rich layer of strawberry sauce, and the Crispy Strawberry Cookie Cream Puff, adorned with a luxurious white chocolate coating. Each of the 16 selections is crafted to highlight the flavors of strawberries while maintaining their unique textures and presentations, ensuring that there’s something for everyone to enjoy.

Since its inception in 2021, the Strawberry Picking event has garnered tremendous praise. Now in its sixth year, it has evolved into "White Strawberry Picking", adding a charming visual element that promises to delight both locals and visitors alike.

“Every time, we strive to bring a smile to our customers through our offerings. This year's campaign, themed around white, combines the love for strawberries with our signature dedication to quality,” said Kensuke Hosomi, CEO of FamilyMart.

From sweet strawberry-flavored baked goods to scrumptious desserts, FamilyMart promises a variety of treats that embody the spirit of the season.

Featured Products

Here’s a sneak peek at some of the exciting items you can expect:

Desserts

1. Mochitto Strawberry Cream Roll
- Price: ¥352 (tax included ¥380)
- Release Date: December 30, 2025
- Description: A creamy roll filled with strawberry cream and sauce, combining flavors for a refreshing treat.

2. Strawberry Mont Blanc (with Meringue)
- Price: ¥301 (tax included ¥325)
- Release Date: December 30, 2025
- Description: A delightful Mont Blanc adorned with white chocolate cream and a hint of tart strawberries, complemented by the light crunch of meringue.

3. Crispy Strawberry Cookie Cream Puff
- Price: ¥213 (tax included ¥230)
- Release Date: January 6, 2026
- Description: A cookie puff brimming with strawberry cream and sauce, offering a delightful crunch.

Baked Goods

• - Strawberry Baumkuchen: A delicious baumkuchen with strawberry puree, drizzled in white chocolate and topped with strawberry flakes.
• - Strawberry Financier: This financier combines almond richness and tart strawberry flavors, with a gentle sweetness from white chocolate.

Drinks & Other Treats

• - Strawberry Milk Drink: A refreshing beverage featuring chunks of strawberries with creamy depth.
• - Freeze-Dried Strawberry Chocolate: Enjoy the tangy flavor of strawberries enveloped in rich white chocolate.

Campaign Offers

To further sweeten the occasion, FamilyMart will offer special coupons available via the 'Smart News' and 'LINE Coupons' platforms. Shoppers can enjoy a ¥20 discount on the featured products from January 6 to January 19, 2026.

Moreover, customers using the FamilyMart app, 'Famipay', can claim limited-time ¥50 discounts for the first 20,000 users each week throughout the campaign.

Don’t miss out on this exciting opportunity to enjoy exclusive white-infused strawberry goodies!

FamilyMart continues to pursue its mission of customer connection—building community through convenience, promising to be a cherished part of every family’s daily life.

Visit a FamilyMart near you starting January 6 to experience the tasty joy of the White Strawberry Picking event!