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Cleverhood Introduces Stormy: A Unique Rainwear Collection

Cleverhood, the innovative rainwear brand that started in 2010, has recently announced the launch of its latest product line, Stormy. This limited-edition series stands out for its remarkable design, which is inspired by radar data from the National Oceanic and Atmospheric Administration (NOAA). The patterns reflect visually intensified weather phenomena associated with climate change, marking an important dialogue around environmental awareness through fashion.

Susan Mocarski, Cleverhood’s founder, describes the Stormy print as "an ode to meteorology and the unfortunate looming forecast ahead." While it draws on dark themes related to climate change, the design itself features bright, vibrant visuals that make each garment a unique piece of art. In fact, no two items in the Stormy collection are identical, emphasizing that just like storms, each piece has its own character.

The Cleverhood Aesthetic

Cleverhood’s designs not only look striking but also serve a practical purpose. The original creation from the brand, the RainCape, was designed to provide superior coverage and breathability for urban dwellers navigating the rain on foot or by bicycle. The introduction of the Stormy print enhances visibility in traffic-heavy areas, thereby promoting safer transportation options.

Mocarski passionately believes in the power of walking and cycling to transform urban environments. She states, "People walk and cycle in our cities, towns, and neighborhoods; it gives them a breathing heart. We strengthen our communities with the simple act of getting out and walking around." This philosophy is embedded in Cleverhood's mission, with the brand dedicating 5% of its sales to organizations focused on improving street safety and walkability.

Quality and Functionality at Its Best

All Cleverhood rain gear prioritizes functionality, utilizing waterproof, breathable fabrics treated with PFAS-free C0 durable water repellents. Customers can expect key features from the Stormy collection, including high-lumen reflectivity for added visibility, YKK waterproof zippers, an adjustable hood, and sleeves. Noteworthy additions such as cycling thumb-loops provide extra comfort while pedaling, creating a tent-like cover for cyclists' legs. A new cinching mechanism at the back secures the garment against windy conditions, making it an essential choice for all-weather biking.

Another practical aspect is the spacious front pocket that doubles as a compact self-stowing pouch, ideal for travel—whether it’s a brief jaunt in the city or a longer expedition.

Cleverhood products are available for purchase online at Cleverhood.com and in select stores across the United States, Canada, Denmark, Japan, and Australia. The brand continues to champion fashion that informs and protects, all while encouraging a shift toward eco-friendly transportation methods.

In summary, Cleverhood’s Stormy rainwear series is more than just stylish apparel; it represents a movement toward awareness and advocacy for climate action through practical design. As people increasingly seek to reconcile fashion with responsibility, Cleverhood stands at the forefront, ready to make waves, both in style and substance.