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Understanding the Ideal Boss for Female Sales Professionals

In a recent survey conducted by Hirai Tohru Office, valuable insights were gathered concerning the perceptions and needs of female sales professionals in Japan. The survey focused on the characteristics of an ideal boss, particularly highlighting the rising prominence of female sales figures in a predominantly male-dominated field.

The Study

Conducted between May 16 and May 19, 2025, the survey sampled 843 female sales employees with ten years or less in the workforce. It aimed to identify not only the ideal traits they seek in a leader but also the challenges they face in their roles.

Statistics from 2016 indicated that only 16.4% of sales positions were held by women. However, following legislative changes, including the Work Style Reform Act in 2019 and amendments to the Act on Promotion of Women’s Participation and Advancement in the Workplace in 2022, there has been an uptick in the percentage of women in sales roles. Male supervisors increasingly seek to understand how to nurture young female talent effectively.

Preferred Characteristics in Leaders

The survey results revealed that the comedian Daigo from the popular duo Chidori ranked highest as the figure women aspired to have as a leader, with 33.1% preferring him over others. Key attributes that make Daigo an ideal boss include an ability to energize the room and communicate positively, as noted by 50.2% of respondents.

Other traits deemed important include a proactive attitude during tough situations (34.9% reported this as a valuable trait) and a skill for creating team camaraderie (33.7%). Thus, the findings indicate a shift from traditional views of leadership, traditionally characterized by strictness and authority, toward a style that emphasizes positivity and strong interpersonal skills.

Impact of Leadership on Career Choices

Almost 90% of the respondents recognized the significant influence of leadership style on their decision to remain within their sales roles. The pressure of meeting sales targets is immense, and supportive leadership can serve as a critical pillar for maintaining morale and motivation in such a high-stakes environment. Conversely, the absence of adequate support can lead to increased turnover.

Gender Differences in the Sales Field

The survey also delved into perceived differences between male and female sales representatives. A significant 88.8% of respondents noted perceivable strengths attributed uniquely to female counterparts—primarily in areas such as flexible communication (47.7%), attention to detail (45.5%), and empathic understanding (38.2%). These qualities are seen as essential for building trust and rapport with clients, showcasing how traditional gender roles can translate into professional advantages in the sales realm.

Challenges Faced by Female Sales Professionals

One of the most pressing concerns highlighted in the survey relates to the immense pressure of sales targets, with 46.1% mentioning this as a primary stressor. Additionally, maintaining relationships with both new and existing clients is an ongoing challenge.

The survey found that about 70% of respondents have experienced something akin to 'May sickness,' indicating the mental toll the role can take, particularly during transitional periods in the workplace. To combat these feelings, almost 75% of respondents emphasized the need for supportive environments where open communication with superiors and team collaboration are prioritized.

What Do Sales Professionals Need?

When asked what would help them feel more confident in their roles, responses pointed toward an increase in depth of product knowledge (37.1%), improved communication skills (35.2%), and training on managing customer complaints or issues (31.2%).

These insights suggest a growing recognition of the importance of holistic training programs that blend product knowledge, communication prowess, and emotional resilience.

Conclusion: Creating Supportive Environments

The findings from this survey indicate a need for employers to cultivate a nurturing environment for female sales professionals. The results emphasize the qualities that resonate most with female employees seeking encouragement and support from their leaders. Overall, the research sheds light on the essential role that adept leadership plays in promoting sustained careers in sales.

Hirai Tohru Office, based in Shibuya, Tokyo, offers various support services aimed at enhancing sales effectiveness. Their programs focus on developing both practical sales skills and the mental fortitude necessary for success in a demanding environment.

About Hirai Tohru Office

Location: Shibuya, Tokyo
Website: Hirai Tohru Office
Contact: Contact Us
Phone: 050-6875-5415
In conclusion, sales teams thrive on mutual support and effective leadership, which are crucial for women navigating the complexities of the sales field today.