Korean Food Brand Bibigo Partners with K-Pop Sensation SEVENTEEN for Global Campaign

Bibigo Partners with SEVENTEEN as Global Brand Ambassadors

In a significant strategic move, CJ Foods, the parent company of Bibigo, has announced that the internationally acclaimed K-Pop group SEVENTEEN will be the brand's first global ambassadors. The partnership is a substantial step for Bibigo as it seeks to enhance its engagement with Gen-Z consumers across the globe. This collaboration is centered around the slogan "Taste What's Beyond," and aims to introduce more people to the flavors and stories of Korean cuisine through innovative marketing efforts.

Engaging Global Audiences

Bibigo's initiative comes with the aim of making Korean food more accessible to international customers, especially younger generations who are avid consumers of both K-Pop and K-Food. With the popularity of SEVENTEEN, which has captured millions of fans worldwide since their debut in 2015, Bibigo hopes to leverage the group's influence to elevate the visibility of its products.

As part of the campaign launch, a short promotional video will debut across social media platforms including Instagram, TikTok, and X (formerly Twitter) on May 20, featuring SEVENTEEN members sampling popular Bibigo items such as gimbap, corn dogs, and tteokbokki. Fans can further engage with content related to the campaign on a specially created microsite that launches on May 23.

Exciting Campaign Launch

The video shoot took place earlier in March, where the members of SEVENTEEN brought their vibrant energy and infectious charm, creating a lively atmosphere that aligns well with Bibigo's dynamic brand image. This partnership is not only about promoting products but also about sharing experiences and creating memorable moments around the enjoyment of Korean cuisine.

In addition to the video campaign, Bibigo plans to introduce collaborative products under the Bibigo | SEVENTEEN campaign, set to roll out in various global markets later in the year. These products will resonate with both fans of K-Pop and food enthusiasts, expanding Bibigo's reach into new demographics.

Community Engagement and Events

Moreover, fans can anticipate a series of both online and offline events in major markets such as Japan and the United States, designed to further promote both the partnership and Korean culinary culture. CJ Foods’ Global Chief Marketing Officer, Stephan Czypionka, expressed enthusiasm over this venture, noting the potential for increased global brand awareness for Bibigo.

"By partnering with SEVENTEEN, we hope to connect with more consumers worldwide and significantly drive awareness for our brand Bibigo," Czypionka stated. He emphasized that the campaign aims to showcase the richness of Bibigo’s offerings, while encouraging more individuals to enjoy Korean food in a fun and engaging environment.

Bibigo’s Mission

Founded in 2010, Bibigo has consistently focused on reaching a global audience with its unique offerings that range from snacks to full meal items, all inspired by traditional Korean recipes. The brand has made significant strides in making Korean food accessible, with its products now available in around 60 countries. Notably, Bibigo’s flagship product, Mandu, has gained popularity on six continents, reflecting the growing appeal of Korean cuisine.