#China #Beijing #China Cultural #Intangible Heritage #CCTV Series

A Deep Dive into the 'Intangible Cultural Heritage in China'

The new cultural series, 'Intangible Cultural Heritage in China', is currently airing on CCTV, enrapturing audiences as it explores the unique convergence of ancient traditions and modern practices. Jointly presented by the China Media Group (CMG) and the Ministry of Culture and Tourism, this series is not just a show, but an immersive journey into the heart of China’s diverse cultural heritage.

Commencing its broadcast on December 21, 2024, viewers are invited to delve into China’s intangible cultural heritage (ICH) — a term that encompasses practices, representations, expressions, knowledge, and skills that communities recognize as part of their cultural heritage. At the core of the series lies the compelling theme of bringing these age-old traditions to life, showcasing the talents of master artisans and demonstrating how their expertise continues to influence contemporary life.

An Engaging Learning Experience

a. Interactive Journey into Heritage
Through vibrant visual storytelling, each episode brings to light the dynamic transformation of ancient practices into modern expressions. The program combines interviews, engaging workshops, and live demonstrations, enabling viewers to appreciate the intricacies of traditional craftsmanship. The series effectively illuminates the significance of ICH, which not only enriches daily life but also promotes cultural tourism and boosts local economies.

Highlighting Shandong's Cultural Legacy

In an episode that transports viewers to the Ancient City of Langya in Linyi, host Long Yang, together with guests including Shan Jixiang and actress Kara Hui, explores the rich cultural heritage of Shandong. The episode features thrilling demonstrations of traditional crafts, as well as immersive workshops dedicated to authentic Lu cuisine. This particular segment encapsulates the essence of the series—showing how traditions evolve while remaining deeply rooted in their historical contexts.

The engaging trio unveils the stunning cultural legacy of the region, emphasizing the pivotal role of ICH in cultural exchange, and tourism. Their exploration serves to inspire audiences while fostering a broader awareness of China’s diverse cultural landscape.

A Catalyst for Cultural Tourism

The series is not just an entertainment endeavor; it acts as a catalyst for promoting cultural tourism in China. By integrating the preservation of heritage with the development of tourism, it highlights the intertwining relationship between these sectors. Through such initiatives, the program aims to strengthen regional economies while also safeguarding valuable traditions for future generations.

Comprehensive coverage of Shandong and its crafts showcases how local artisans and communities are transforming cultural tourism into a sustainable model.

Join the Celebration

The series epitomizes a celebration of China's ICH, fostering an appreciation for the intricate and diverse cultural expressions found across the nation. Watch the premiere on CCTV-1 at 8:00 PM on December 21, 2024, and catch exclusive streaming at yangshipin.cn. Stay tuned to witness how a new age of cultural storytelling can preserve the past while innovating for the future.

By bridging the gap between heritage and modernity, 'Intangible Cultural Heritage in China' emerges as an essential viewing experience that resonates with audiences both locally and globally. Allow yourself to be immersed in the culture, skill, and vibrant expressions that make China unique!