#Japan #Setagaya #Act Plus Promotion #MALUNE #Hikaru Kawabata

Act Plus Promotion Launches MALUNE

Act Plus Promotion, headquartered in Setagaya, Tokyo, has officially launched a new entertainment brand called MALUNE on April 18, 2023. This initiative aims to create a trusted network of performers and adapt to the evolving entertainment landscape. With the addition of actor Hikaru Kawabata to its roster of talents, MALUNE strives to offer a platform where artists can thrive authentically.

The Vision Behind MALUNE

In the journey through the entertainment industry, the team at Act Plus Promotion encountered numerous captivating performers. These experiences ignited a passion to bring their unique powers and charisma to the wider world. MALUNE was born out of a desire to create a space where these talented individuals can be their genuine selves and excel in their fields. With an emphasis on trust and comfort, the brand is dedicated to building a nurturing environment that encourages self-expression and growth for its affiliated actors.

The Unique Features of MALUNE

Stepping away from traditional entertainment agency structures, MALUNE aims to redefine what it means to be an actor in the modern era. The brand focuses on personal charm and reliability while supporting talents not just in conventional media like television, film, and theater, but also across diverse platforms such as social media and global channels. Every actor's journey is approached with care, maximizing their potential through personalized management.

With aspirations to form a new entertainment platform for actors looking to shine on the global stage, MALUNE emphasizes its commitment to nurturing careers that transcend borders.

Support from Renowned Directors

The establishment of MALUNE has been bolstered by the support of renowned director Kohei Nakamura, known for his extensive work in film, television, and stage productions. With over 20 years of experience, Nakamura has a reputation for discovering and cultivating talent in the industry. By partnering with an industry leader like Nakamura, MALUNE aims to create a unique agency model that balances education and practical experience.

The brand welcomes a wide range of talents, including actors, models, influencers, and creators, providing tailored training and management. Direct instruction from Nakamura and thoughtful development programs aim to equip new talent with the skills needed to succeed in the competitive entertainment world.

MALUNE intends to serve as an entry point for a new generation of performers, transforming dreams into reality while establishing itself as a trusted name in the entertainment sector.

Meet Hikaru Kawabata

Kawabata Hikaru, born on June 13, 1998, in Kagoshima, joins MALUNE as a flagship member. Having previously been part of the theatrical group Harvest from 2011 to 2019, Kawabata was chosen from over 10,000 applicants during a significant audition organized by Sony Music Artists. Her transition to MALUNE signifies a new chapter in her journey as both an actress and an individual, as she expressed her intention to embody a setting where “trust forms the basis” of her performances.

As part of her upcoming projects, Kawabata is set to star in the stage production “Tomorrow, the Woman Who Cannot Cry / Yesterday, the Man Who was Clingy 2025,” which showcases her versatile talent.

Future Outlook

MALUNE plans to communicate and operate mainly through its website, social media, and partner media channels, creating opportunities that go beyond conventional entertainment paradigms for its actors. Events and content production will focus on closing the gap between actors and fans, building a more connected entertainment community.

As MALUNE proceeds, it continues to embrace diverse values and priorities, fostering new talent and establishing itself as a reliable brand in the entertainment landscape.

For more information on MALUNE, visit their official Instagram page at MALUNE and stay connected with Act Plus Promotion at Act Plus.