#Japan #Shibuya #Toji Laboratory #YUYAKU #Young Venus

Exciting Launch of Toji Laboratory in Shibuya

On July 31, 2026, the Toji Laboratory, a specialized store for personal bath products, opened its doors in the lively area of Tomigaya, Shibuya. The innovative venture is brought to life by Young Venus Pharmaceutical Co., Ltd., a renowned manufacturer known for its medicinal bath products. Alongside existing products from their Yuyaku brand, the store introduces a new line of personal bath agents called "YUYAKU." This unique offering allows customers to create their personalized bathing experience.

Personalized Bathing Experience

The essence of YUYAKU lies in its ability to customize bath composition, catering specifically to the individual's needs. Customers can select from over a hundred combinations of bath water quality and carefully curated aromas, ensuring that each bath suits their mood and desires perfectly. Whether you wish to relax after a hectic day or maintain tranquility during a quiet night in, Toji Laboratory provides a unique and tailored bathing experience.

Notably, the store features guidance from experienced onsen sommeliers, who offer recommendations for bath selections based on personal assessments. Toji Laboratory aims to transform daily bathing into a special ritual, providing relaxation and comfort.

Store Overview

• - Name: Toji Laboratory (Tomiji Laboratory)
• - Address: 1-15-10 Tomigaya, Shibuya, Tokyo, 151-0063
• - Access: 5-minute walk from Yoyogi Park Station
• - Hours: Weekdays 11:00-18:00 / Weekend and Holidays 10:00-18:00
• - Closed: Mondays, Tuesdays, Wednesdays, during summer, and during the New Year period (Summer closure for 2026 is August 11-19)
• - Contact: 0120-957-098
• - Website: Toji Laboratory
• - Instagram: YUYAKU Toji Laboratory

Reviving the Onsen Tradition

The concept of Toji, stemming from a traditional Japanese practice of visiting hot springs, is rooted in the historical values of taking time to relax and reflect through bathing. In today's fast-paced world, Toji Laboratory seeks to reintroduce this essential aspect of self-care. The store not only emphasizes the personal connection with the bath and its scents but also sells seasonal herbs and vegetables for creating traditional seasonal baths, further connecting customers with nature.

Engaging Workshops and Unique Production

Toji Laboratory also hosts workshops that allow customers to create bath products tailored to their preferences. Participants can choose ingredients like fragrances and colors, culminating in a personalized product to take home. Furthermore, a selection of original merchandise, including towels featuring illustrations from artist Kiyoshi Kuroda, is available in-store.

How to Choose Your YUYAKU

Choosing the right YUYAKU is an essential part of the experience, with options tailored for every individual. Here's how:
1. Choose the Bath Type: Customers can select from various bases, including chloride-based, sulfate-based, or bicarbonate-based baths.
2. Select Texture and Aroma: Over ten different aromas and colors are available, allowing each person to find what suits them best.
3. Finalize Your Custom Bath: Mix and match chosen quality and scents to create a unique bathing experience.

Creative Design and Ambiance

Designed by Masahiro Kaneta and the MHAA Architecture Office, Toji Laboratory captures the tranquil spirit of traditional onsen settings within an urban environment. The interior amplifies a calming ambiance while also offering practical features. It is designed to guide visitors seamlessly from the street through the selection process and to the serenity of the bath experience.

A Future in Bath Culture

Toji Laboratory's opening signifies a modern approach to age-old bathing traditions, aiming to make onsen culture accessible within the daily lives of urban dwellers. By providing high-quality products and a unique experience, it promises to be a haven for relaxation and a source of physical and mental rejuvenation.

Through the blend of innovative products and deep cultural roots, Toji Laboratory invites everyone to rediscover the joy of bathing in a way that nourishes both body and mind.