#Japan #Digital Marketing #local governments #Shibuya #KUMARTECH

KUMARTECH2025: Unleashing the Power of Digital Marketing in Local Governments

On November 17, 2025, KUMARTECH 2025 will host a comprehensive online webinar titled "What Does 'Driving Force' Mean for Achieving Results in Local Government Digital Communication?" This enlightening event, organized by Sembear LLC, located in Shibuya, Tokyo, aims to guide local government officials in enhancing their digital marketing strategies. The previous webinar in 2024 attracted 390 participants, receiving a remarkable 99% satisfaction rate in feedback. This year's session promises to deliver incredible insights from industry experts actively engaged in implementing digital marketing in their respective local governments.

Webinar Details

• - Date: November 17, 2025
• - Time: 1:00 PM - 5:00 PM (JST)
• - Host: Sembear LLC
• - Format: Online (Zoom)
• - Registration Link: Register Here

Featured Speakers

This event will feature a diverse lineup of speakers who are prominent figures in promoting digital initiatives within local municipalities. They will share their real-world experiences and insights, which include:

• - Yuma Edahiro - Senior Officer, Migration and Residency Promotion Section, Minamikyushu City Planning Department
• - Hidemi Ota - Chief, Public Relations Office, Utsunomiya City
• - Chieko Koike - Assistant Section Chief, City Promotion Division, Moka City
• - Haruki Sato - Assistant Section Chief, Appeal Promotion Section, Yonezawa City
• - Tomoya Suzuki - Senior Member, Digital Advertising Quality Certification Organization (JICDAQ)

(Names are listed in alphabetical order). For more details about the speakers, visit this link.

Background

The shift to digital information acquisition is not limited to the younger generation; it is increasingly becoming essential for all demographics. Traditional media is facing a transformational phase, as digital formats become the primary means of communication. To remain competitive and attractive for tourism and relocation, local governments must effectively communicate their region's attributes through digital means.

However, many local governments still struggle with effectively executing digital marketing strategies. While private firms widely leverage digital marketing as a core growth element, information from local governments is often lost amidst a sea of digital noise.

As we progress, gaining public interest in our local area's charms necessitates not just an intent to engage in digital marketing but rather the capability—the 'drive' to execute it effectively. This is where Sembear LLC, established with the motto, “Digital marketing begins with people,” plays a crucial role. We have been dedicated to cultivating digital marketing talent since our inception. Through prior collaborations with various local governments, we have identified the essential need for workforce competency and knowledge in order to overcome systemic challenges around implementing effective digital marketing.

Join Us If You:

• - Want to learn about successful examples of digital marketing from local governments.
• - Are unclear about how to start your own digital marketing initiatives.
• - Are involved in digital marketing but struggle with measuring impact.
• - Lack resources and guidance within your organization for digital marketing efforts.
• - Aim to promote digital marketing initiatives across your organization.

Event Program

• - 1:00 PM - 1:30 PM: “The Last Quarter-Century Lost” - Why Digital Marketing in Local Governments Has Stalled

Speakers: Tomoya Suzuki (JICDAQ) & Kotaro Chida (Sembear LLC)

• - 1:35 PM - 2:15 PM: City Promotion in Local Governments: How Digital Shifts Are Transforming Approaches

Speakers: Chieko Koike (Moka City) & Nozomi Arioka (Sembear LLC)

• - 2:25 PM - 3:05 PM: Learning from a 2.5 Times Site Traffic Increase: SEO Strategies for Local Governments

Speakers: Yuma Edahiro (Minamikyushu City) & Nozomi Arioka (Sembear LLC)

• - 3:15 PM - 3:55 PM: Data-Driven Acceleration of Digital Information Release in Administration

Speakers: Haruki Sato (Yonezawa City) & Hiko Azuma (Sembear LLC)

• - 4:05 PM - 4:45 PM: Avoiding the Trap of Contractors in Local Government Digital Advertising

Speakers: Hidemi Ota (Utsunomiya City) & Ayami Hiroike (Sembear LLC)

• - 4:45 PM - 5:00 PM: How to Regain What Was Lost Over the Last Twenty-Five Years? - Beyond Awareness and Knowledge

Speaker: Kotaro Chida (Sembear LLC)

We look forward to seeing you at KUMARTECH 2025, where genuine voices from the field will share pragmatic insights into driving the digital marketing success of local governments!