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Realty ONE Group Predicts 2026 as a Turning Point for Wealth in Real Estate

As the real estate sector gears up to overcome recent challenges, Realty ONE Group International has delivered an optimistic forecast for 2026, suggesting that this year will ignite a significant resurgence in the industry. This projection is founded on expectations of revamped demand, strategic execution, and the potential for substantial wealth creation among those prepared to capitalize on changing market conditions.

Kuba Jewgieniew, the visionary Founder and CEO of Realty ONE Group, asserts that declining interest rates will likely spark renewed activity among buyers. This resurgence is anticipated to create competitive environments, especially in markets with limited supply and affordable housing options. Early metrics suggest a remarkable growth in transactions of over 20%, with the luxury market closely following as both consumer and investment capital shifts back into solid, revenue-generating assets after fluctuations in equities.

"We are observing a rotation of capital," Jewgieniew noted. "Whenever uncertainty looms over markets, history indicates that real estate reclaims its stature as a preferred store of value. Housing is regaining its appeal, and those who act promptly within the upcoming cycle will enjoy a considerable edge."

Jewgieniew emphasizes that the next few years could present a significant window for wealth creation, yet he cautions that mere opportunity is not a guarantee of success. As optimism returns and positive narratives dominate headlines, the industry may witness an influx of new agents eager to leverage this momentum. Nonetheless, Jewgieniew contends that the key determinant for success will be preparedness rather than sheer volume or noise.

The winners in the forthcoming cycle, he suggests, will not be those who make the loudest claims but rather those who are best prepared, most disciplined, and most human-centric in their approach. "Markets do not reward commotion; they reward clarity, reliability, and corporate culture. Once the excitement subsides, it is execution that endures," he stated.

Realty ONE Group perceives this moment as pivotal for the industry, distinguishing brands and leaders that have invested in coaching, infrastructure, and personnel during challenging periods. These entities are poised to scale intelligently with the anticipated return of demand, while those who waited for conditions to stabilize may find themselves scrambling to catch up.

With a strong focus on a people-first culture known as COOLTURE, innovative coaching platforms, and a globally scalable business framework, Realty ONE Group aims to equip its professionals not just for recovery but for sustained high performance through various market cycles.

Presently, the UNBrokerage® boasts rapid growth, with more than 20,000 real estate professionals operating out of over 450 offices across nearly 30 countries and territories. This expansion underscores Realty ONE Group's belief that lasting success is built before market conditions improve, not merely in reaction to those conditions.

"The din eventually fades away," Jewgieniew remarked. "What stands the test of time is discipline, cultural strength, and execution. This is where the future cycle will be determined."

To discover more, visit stats.realtyonegroup.com, OwnAOne.com, or join.realtyonegroup.com.

About Realty ONE Group International

Realty ONE Group International is a rapidly growing, modern, purpose-driven lifestyle brand in real estate aimed at opening doors globally—one home, one dream, one life at a time. The trademark growth to over 20,000 real estate professionals across more than 450 locations in nearly 30 countries is attributed to its proven business model, comprehensive brokerage services, engaged COOLTURE, exceptional coaching through ONE University, excellent support, and proprietary technology, zONE. Recognized as the number one real estate brand by Entrepreneur Magazine for three consecutive years, Realty ONE Group continues its forward momentum, aiming to open doors for clients and real estate professionals alike. For further details, visit RealtyONEGroup.com.