#Japan #Financial Education #Hokkaido #Kids Flea Market #Hokkaido Event

The Encouraging Financial Literacy Program: Kids Flea Market in Hokkaido

On December 27, 2025, a unique event aimed at promoting financial literacy in children will take place in Engaru Town, Hokkaido. Hosted by the NPO Kids Flea Market, this initiative invites kids from elementary school age and younger to run their own flea market, where they can sell toys and miscellaneous items they no longer need. This opportunity gives children hands-on experience in managing money, negotiating prices, and engaging with financial concepts.

Given that the end of the year traditionally sees increased household spending due to holidays and festivities, this event also correlates with the timing when children anticipate receiving New Year’s gifts (often in the form of money, known as “otoshidama”). This context magnifies the importance of teaching kids about money management during a time when they are particularly engaged with financial matters. It provides a perfect platform for families to discuss the value of money naturally and to build financial understanding together.

Event Highlights

• - Date: December 27, 2025
• - Location: Engaru Town, Hokkaido
• - Target audience: Children in elementary school and under
• - Activities: Children take on the role of store owners, selling their goods and learning to manage sales and engage in price negotiations themselves.

Media representatives are welcome to capture the learning journey of the children on the event day. Interested parties can reach out via the email provided at the end of this article.

A Significant Opportunity for Financial Education

December serves as a crucial month for financial education, as it’s when many families experience increased expenditures due to holiday preparations. Additionally, this time of year brings an influx of money for children as they await their otoshidama. Conducting an event focused on “earning experience” for children not only initiates discussions about money but also fosters a better understanding of the following:

• - The concept of money value
• - Learning to budget and plan saving strategies
• - Encouraging parent-child discussions on financial topics

Resumption of Activities in Hokkaido

This upcoming Kids Flea Market is particularly significant, marking the first event in Hokkaido since September 2024, which had previously taken place in Hakodate City. The return of the Kids Flea Market is highly anticipated within the local communities, as it offers a valuable experience that has not been available for over a year.

Future Plans: Otoshidama Questionnaire

Set to follow this event, the organizers are planning to host a special survey regarding otoshidama in January 2026. This survey will gather insights from parents about their practices and preferences regarding New Year’s gifts for children. The results are expected to be compiled and released in a press statement by the end of late January.

Participation in Event Japan 2025

In addition to the flea market, the NPO Kids Flea Market will also exhibit at the Event Japan 2025, scheduled from November 26 to 28 at Tokyo Big Sight. This exhibition aims to broaden the reach of the Kids Flea Market programs, attracting interest from stakeholders and local governments across the nation.

For more details or media inquiries regarding the event, please contact:

• - Address: NPO法人キッズフリマ, 4-3-9 Yayoi-cho, Nakano-ku, Tokyo 164-0013
• - Phone: 03-3384-0675 (Weekdays 12:00 - 15:00)
• - Email: [email protected]
• - Website: Kids Flea Market

This event represents an invaluable opportunity for children to learn essential life skills and enhances their financial literacy in a fun and engaging environment.