Being Frenshe Makes Its Mark in Canada, Expanding Internationally for the First Time

Being Frenshe's Expansion into Canada: A New Era of Wellness

Being Frenshe, the innovative wellness brand established by Ashley Tisdale, has officially launched its first international retail presence in Canada. The announcement came on August 8, 2026, marking a significant milestone for the brand developed in collaboration with Maesa. Known for transforming everyday routines into meaningful self-care moments, the brand is now available at Shoppers Drug Mart, a prominent name in Canadian retail that specializes in health, wellness, and beauty products.

Since its inception in 2022, Being Frenshe has rapidly grown, reflecting a shift in consumer preferences towards wellness and self-care. The brand's unique philosophy, centered around mood-enhancing rituals, resonates deeply with individuals seeking emotional well-being. In just a short span, it has achieved remarkable sales milestones, surpassing $250 million and recently hitting $100 million in annual sales at a single retail partner.

This expansion into Canada is more than just a geographical move; it introduces Canadian consumers to Being Frenshe's award-winning products that integrate fragrance with wellness rituals. Following their launch at Ulta Beauty in July 2026, this Canadian presence amplifies the brand's mission to make wellness accessible and personalized.

At the heart of Being Frenshe is its proprietary MoodScience Scent Technology™, which combines fragrance with wellness to create products that foster emotional support. This technology inspires users to tune into their emotions and choose rituals that uplift their spirits. In a world increasingly focused on self-care, Being Frenshe stands out by providing solutions that cater to holistic wellness.

Among the standout offerings is the Cashmere Vanilla line, the brand's most successful fragrance collection. The Cashmere Vanilla Hair, Body & Linen Mist emerged as a top product, securing its position as the best-selling body mist in mass retail during 2025. Indeed, a Being Frenshe product is sold every seven seconds, highlighting the demand for their carefully crafted, consumer-friendly offerings.

Ashley Tisdale, the founder of Being Frenshe, shared her insights on the brand's journey, stating, "Being Frenshe was born from my own wellness journey and the belief that the smallest moments can make the biggest difference in how we feel." She emphasized her commitment to making wellness approachable and integrated into everyday life.

The brand’s extension into Canada represents an exciting new chapter, allowing them to share their wellness philosophy with a broader audience and support even more individuals in their self-care journeys. This is a sentiment echoed by Piyush Jain, CEO of Maesa, who remarked on the natural progression of expanding into Canada after a successful run in the U.S. market.

Shoppers Drug Mart, as the exclusive Canadian retailer, aligns with the brand’s principles, recognizing the evolving demands of consumers looking for beauty and wellness solutions that seamlessly fit into their daily routines. Jenny Cheung, Vice President of Health and Beauty Care at Shoppers Drug Mart, expressed pride in adding Being Frenshe to their portfolio, further committing to meet customers' changing needs.

The official launch means that Being Frenshe products are now available for online purchase through shoppersdrugmart.ca as of August 8, 2026, with plans for in-store popularity to blossom by mid-September. This strategic entry into the Canadian market not only enhances Being Frenshe's footprint but also extends its mood-first approach to wellness across North America.

In summary, Being Frenshe's expansion into Canada heralds a new phase, bringing their signature blend of fragrance and wellness to more people. With a focus on everyday rituals and emotional well-being, the brand continues to emphasize the power of self-care through its thoughtfully crafted products, transforming moments of day-to-day life into opportunities for personal connection and upliftment.

About Being Frenshe

Founded by Ashley Tisdale, Being Frenshe is centered around the belief that wellness should be simple and attainable. The brand offers a range of products designed to enhance mood and promote well-being through everyday rituals infused with premium ingredients and innovative scent technology. With the aim of making self-care approachable, Being Frenshe encourages everyone to carve out moments for themselves, making wellness a natural part of life.

To learn more about Being Frenshe and explore their product offerings, visit Being Frenshe.