Celebrating 10 Years of Shohei Ohtani as Seiko's Ambassador – A Journey of Time

Celebrating a Decade of Shohei Ohtani with Seiko

Seiko Watch Corporation proudly announces an exciting event marking the 10th anniversary of Shohei Ohtani serving as its brand ambassador. This milestone will be celebrated during the special events titled "SHO-ism Seiko | Shohei Ohtani - 10 Years Journey" that will take place in both Tokyo and Osaka.

From July 3 to 5, 2026, the heart of Tokyo will host this significant celebration, while the vibrant city of Osaka will join the festivities on August 1 and 2, 2026. The event reflects on Ohtani’s ten-year trajectory with Seiko and emphasizes his unwavering belief in the concept of time, which he fondly refers to as “SHO-ism.”

A Unique Celebration

In Tokyo, the event will unfold at 6-35-6 Jingumae, Shibuya, where attendees can immerse themselves in a showcase of Ohtani’s path alongside Seiko. The exhibition will feature*

- Special video interviews documenting the essence of the partnership over the past decade.
- A collection of vintage advertisements spanning Ohtani’s career, illuminating how Seiko moments have intertwined with his journey.
- An exhibition of limited edition watches inspired by Ohtani himself and other unique Seiko pieces.

This celebration promises to highlight the emotional connection that fans and Ohtani share, illustrating how his exploits in the sporting arena resonate deeply with audiences worldwide.

Special CM Release

Coinciding with the events, a new commercial titled "The Newest Classic 2026" featuring Ohtani will debut on June 18, 2026. This advertisement encapsulates Ohtani’s journey from childhood to stardom in baseball. Wearing Seiko's King Seiko, he symbolizes a blend of tradition and innovation, showcasing his role in crafting a new narrative in the sport.

Shohei Ohtani’s Special Interview

On June 17, 2026, a heartfelt interview will be released, providing insights into Ohtani's thoughts on his partnership with Seiko and his reflections on the past decade. Here's a glimpse:

- On the relationship with Seiko: "It brings joy not only to me but also to those around me. I cherish the memories we've created."
- His visions for the future: "As I think about life after baseball, each year brings new excitement. Watching my child grow will also be a journey I look forward to."

How to Participate

Entry to the Tokyo venue requires prior reservation. Participants who register through Seiko ID or present a follow on the official social media accounts of Seiko will receive a complimentary exclusive sticker. It is advisable to act quickly, as supplies are limited.

For those unable to attend, tune in to Seiko’s official YouTube channel for live updates and exclusive content surrounding the event and Ohtani's journey with Seiko Watches.

With a promising blend of nostalgia and future aspirations, this event is set to be a remarkable celebration of Shohei Ohtani's legacy and his relationship with Seiko. Join us in revering a journey that encapsulates passion, time, and the indomitable spirit of a sports icon.