#USA #Los Angeles #InterMedia Group #Lorraine Galano #Account Director

InterMedia Group of Companies Welcomes Lorraine Galano as Account Director

InterMedia Group of Companies has made a significant stride in its leadership with the appointment of Lorraine Galano as Account Director. This move comes as the company looks to bolster its service offering and client partnerships in an ever-evolving media landscape.

With an extensive career spanning 15 years, Galano brings a wealth of experience from some of the largest media agencies and performance marketing entities in the industry. Her expertise lies in formulating robust client strategies, executing cross-channel media campaigns, and managing integrated campaigns that yield measurable results. Galano's addition to the team is expected to drive InterMedia's commitment to delivering accountable and innovative media strategies to its clientele.

In her new position, Galano will oversee account strategy and the operational execution of initiatives for several key clients. Her role will encompass leading cross-functional teams designed to create integrated performance solutions that are at the core of InterMedia’s service philosophy.

Kevin Szymanski, the Executive Vice President at InterMedia, commented on Galano’s appointment, stating: “Lorraine brings a unique blend of media rigor, strategic insight, and client service excellence. Her demonstrated success across both traditional and emerging digital performance channels makes her an invaluable asset for our clients navigating today's complex media landscape.”

Prior to this appointment, Galano held the position of Senior Director at Direct Avenue, where she implemented data-driven planning methodologies and spearheaded numerous media strategies for both burgeoning brands and well-established advertisers. Her vast experience in both agency and in-house environments grants her a comprehensive understanding of creating effective media programs that achieve significant outcomes.

Galano expressed her enthusiasm about joining InterMedia, stating: “I’m excited to join a company that champions performance. InterMedia’s legacy of results-driven media excellence and forward-thinking approach to attribution uniquely positions us to deliver exceptional value in today's fragmented media landscape. I look forward to partnering with our clients to drive measurable business outcomes through innovative media solutions.”

Lorraine Galano will operate out of InterMedia's headquarters located in Los Angeles. As the company continues to expand and innovate within the advertising and media sectors, Galano's strategic vision and leadership will be pivotal in navigating the challenges and opportunities that lie ahead.

About InterMedia Group of Companies

Established in 1974, the InterMedia Group of Companies is a fully integrated advertising, media, and marketing organization boasting over $1 billion in revenue. The company is celebrated for its innovative approach that melds performance-driven strategies with effective brand building. Through various specialized units, InterMedia offers a broad spectrum of media solutions, ranging from media planning and execution to creative production and analytics.

The company prides itself on crafting accountable, data-oriented campaigns which consistently deliver measurable results across varied media platforms. InterMedia's diverse business units — including InterMedia Advertising, InterMedia Interactive, and MediaPoint Network — work in synergy to drive effective media strategies for their clients.

For further inquiries or to learn more about InterMedia and their services, visit InterMedia's official website or contact their representative via email.