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The Rise of Secondhand Shopping

In a remarkable shift in consumer behavior, 93% of Americans reported purchasing at least one secondhand item over the past year, as detailed in OfferUp's 2025 Recommerce Report. This report reveals a landscape where pre-owned goods are no longer stigmatized but celebrated for their value and sustainability, a trend that is poised to reshape the retail industry.

A survey conducted by OfferUp, in partnership with retail analytics firm GlobalData, showed that over half of U.S. shoppers (54%) also sold secondhand items, indicating a strong and growing market. This increase in secondhand purchases reflects broader societal changes where consumers are becoming more conscious of their spending habits and the environmental impact of their consumption choices.

The Shift in Attitudes

A significant 70% of respondents acknowledged a decline in the stigma surrounding secondhand shopping compared to previous years. Many cite rising costs and economic uncertainty as contributing factors to their choice to buy pre-owned items. In fact, 79% of shoppers stated they turned to secondhand markets primarily to save money or offset inflation and rising prices.

The findings suggest a pronounced generational shift, particularly among Gen Z, who are at the forefront of this trend. Nearly half of Gen Z respondents reported selling a secondhand item for the first time in the past year. More than half of this generation indicated a preference for buying secondhand when suitable options are available, surpassing older millennials and demonstrating a commitment to both affordability and sustainability.

The Local Connection

Local transactions form the heart of this burgeoning secondhand economy. 59% of shoppers expressed a desire to buy and sell within their communities, enjoying the personal interaction and ease that come with local exchanges. OfferUp leverages this aspect, simplifying the process for users to connect over goods, whether it be furniture, electronics, or tools—showcasing a market far wider than just apparel, which comprises only 25% of the resale economy.

Meeting Economic Challenges with Recommerce

In challenging economic times, many Americans are using secondhand shopping as a practical way to stretch their budgets. The report notes that when faced with economic uncertainty, 69% of shoppers are more likely to engage in buying or selling secondhand goods. This trend not only provides immediate financial relief for buyers but also offers sellers a way to generate income. Over half of sellers reported using their earnings from resales to help with bills and daily expenses.

As inflation and cost of living continue to rise, the accessibility and affordability of secondhand goods make them an attractive alternative. Furthermore, 54% of respondents enjoyed discovering unique items through resale, indicating a deep-seated appreciation for one-of-a-kind finds that cannot be replicated in mass-produced retail.

Building a Sustainable Future

The future of the recommerce market is bright, with projections suggesting it could reach a staggering $306.5 billion by 2030. This anticipated growth emphasizes secondhand shopping's role in not just the retail sector but also in fostering sustainable consumer habits. As attitudes continue to shift, the potential for even greater participation from consumers is evident. With 56% of respondents pointing to sustainability as a primary motivation for their shopping choices, the link between secondhand shopping and environmental awareness becomes clearer.

Communities are strengthened one sale at a time, with shoppers increasingly prioritizing local purchases. About 62% prefer to support their local economy through secondhand transactions, recognizing the tangible benefits of buying and selling within their neighborhoods. In this way, recommerce not only serves economic needs but also fosters community connections, making it a valuable practice in today's fast-paced world.

Conclusion

As OfferUp's 2025 Recommerce Report illustrates, the embrace of secondhand shopping is transforming how Americans view purchasing—shifting from a focus on new items to the value found in pre-owned goods. Consumers are more willing than ever to navigate local marketplaces and participate in sustainable practices, making secondhand shopping an essential part of modern commerce. In doing so, they not only save money but also contribute positively to their communities and the environment. For further insights and details, you can explore the full report at RecommerceReport.com.