#United States #Vienna #OnTrac #tariff solutions #Ecommerce Brands

OnTrac's Latest Initiatives for Ecommerce Brands

OnTrac, a leading alternative carrier network for ecommerce, has rolled out two new initiatives designed to meet the evolving needs of online retailers. As market pressures mount due to tariffs and delivery service volatility, these programs—the Reciprocal Discount Program and the Ground Switcher Program—aim to empower retailers by enhancing their logistical flexibility and lowering costs.

Understanding the Challenges

The landscape of ecommerce logistics is shifting dramatically, with tariffs escalating and previously reliable ground services threatening to undermine profitability. Retailers are feeling the heat as they grapple with rising operational costs and the unpredictability of existing logistics solutions. With this in mind, OnTrac has tailored specific approaches to provide timely support.

The Reciprocal Discount Program

Set against the backdrop of a looming tariff freeze expiration on June 30, 2025, the Reciprocal Discount Program is integral for importers looking to stay ahead of rising costs. The program is designed to kickstart firms that have begun revisiting their global sourcing strategies. As OnTrac's Chief Commercial Officer, Michael Cannizzo, asserts, “This initiative offers targeted relief for importers who have already taken steps to future-proof their supply chains.”

This program includes several appealing features:

• - Targeted Pricing: Based on a Tariff Resiliency Score, shippers provide initial origin data to assess their discount eligibility.
• - Alternative Injection Support: Assistance in identifying zone skip and routing strategies that allow for a more agile inventory management.
• - Reduction in Long-Zone Spend: Companies can minimize reliance on costly long-haul deliveries by leveraging OnTrac's 1–2 day network, bringing shipments closer to their final destinations.
• - Seven-Day Network Advantage: OnTrac enables continuous operations including pickups and deliveries throughout the weekend, unlike traditional carriers.

The Ground Switcher Program

In response to challenges posed to those relying on deferred ground services, the Ground Switcher program offers a streamlined alternative, emphasizing better transit times and reduced costs. Many businesses are constrained by outdated models that no longer provide the best value, leading to uncertainty and inefficiencies. Cannizzo indicates that the “Ground Switcher is designed to help shippers make a smart switch—quickly.”

Key advantages of this program include:

• - Purpose-Built Pricing: Discounts are structured to replace Ground Saver and similar pricing models for better cost management.
• - Built-In Protections: Included features such as $100 package protection and operation all week long with no extra weekend fees enhance reliability.
• - Fast Onboarding: The program allows quick integration, particularly for businesses already utilizing OnTrac partner platforms.
• - Predictable Service: Shippers will benefit from consistent delivery speeds and avoid the frequent pricing fluctuations that undermine trust.

Availability and Next Steps

Retailers interested in the Reciprocal Discount Program can access it until June 30, 2025. Those currently utilizing Ground Saver-type services can benefit from the Ground Switcher Program until August 31, 2025. Both initiatives are aimed at those not presently engaged with OnTrac but looking to optimize their logistics strategies.

For further information, retailers can visit ontrac.com/reciprocaldiscount and ontrac.com/groundswitcher to learn more about these innovative solutions.

OnTrac continues to position itself as a trusted partner for ecommerce businesses, facilitating a competitive edge through reduced costs and improved delivery times across the United States. With over 65 years of industry experience, OnTrac remains a cornerstone for retailers navigating the complexities of modern logistics.