#Japan #Tokyo #Running #ADIZERO

New Collection Inspired by Mount Fuji: ADIZERO EKIDEN

Adidas Japan Inc., based in Minato, Tokyo, is thrilled to announce the launch of its latest running series, the ADIZERO EKIDEN COLLECTION, designed to help athletes achieve their best times. Starting from November 28, 2025, this collection is specifically crafted for the upcoming ekiden season, drawing inspiration from the stunning blue of Mount Fuji on a clear day.

The collection introduces the updated ADIZERO EVO SL WOVEN, a lightweight training shoe that is the lightest in the ADIZERO series. It inherits the essence of the ADIZERO ADIOS PRO EVO 1. The newly developed woven upper material provides exceptional stretch and a comfortable fit while stabilizing the foot to enhance performance.

Further, the collection showcases models that have proven successful in global competitions, specifically tailored to support runners at every level—from training to racing. Among the nine types of shoes featured are:

• - ADIZERO ADIOS PRO 4: A racing model that has significantly contributed to victories and record-breaking performances.
• - ADIZERO TAKUMI SEN 11: Designed for short races, allowing ease of speed.

Alongside the footwear, a range of high-performance apparel is included featuring running jackets, t-shirts, and wind pants that cater to elite runners' daily needs. Each item is engineered for comfort and functionality.

The design theme for this collection incorporates a solar blue palette, reflective of the beautiful sky above Mount Fuji, along with pictograms influenced by traditional Hakone crafts. These elements symbolize unity, perseverance, and the spirit of a final sprint—key qualities necessary for ekiden races.

In conjunction with the collection release, Adidas will kick off a brand campaign focused on ekiden, beginning November 25, 2025. The campaign will feature athletes from Aoyama Gakuin University—Asahi Kuroda and Shota Shiode—and Kokugakuin University—Ryusho Uehara and Koki Nonaka. Their stories will highlight the importance of support and camaraderie among teammates, underscoring the message of resilience in athletic endeavors.

Experience the Joy of Speed with ADIZERO EVO SL WOVEN

Representing a leap forward in design, the ADIZERO EVO SL WOVEN features:

• - Enhanced Upper Material: The woven upper is engineered for superior stretch and comfort, strategically reinforced to minimize lateral movement while ensuring stability during runs.
• - Improved Heel Structure: Adjusted heel cushioning allows for a snug fit while enhancing stability through reinforced TPU (thermoplastic polyurethane).
• - Thicker Tongue: An updated tongue design increases comfort and fit, preventing foot slippage during dynamic movements.

Athlete Insights on ADIZERO Performance

Adidas athletes from Kokugakuin University have shared their thoughts:

• - Ryusho Uehara: "The ADIZERO ADIOS PRO 4 fits like a glove, which helps me focus on my performance while keeping the weight light."
• - Koki Nonaka: "Both the ADIOS PRO 4 and TAKUMI SEN 11 stand out for their softness and responsiveness, making them easy to run in."

Continuous Inspiration: The YOU GOT THIS Campaign

Continuing into 2025, the YOU GOT THIS campaign encourages athletes to embrace their potential and push through pressures associated with competition. The emphasis will also be placed on the people who uplift athletes, from teammates to coaches, highlighting their crucial roles.

As 2025 approaches, the campaign will amplify its reach through massive outdoor advertisements in key locations, particularly in Shibuya where Aoyama Gakuin University and Kokugakuin University are located.

Additionally, from November 25, the adidas TASUKI PROJECT will begin—a communal effort to support teams throughout their ekiden journey by showcasing encouragement via social media and tangible support through messages affixed to the traditional tasuki (a sash).

2025 & Forward: A Bright Extravaganza Awaits

As anticipation builds for the new ekiden season and other athletic events, Adidas aims to elevate the spirit of sports through innovative products and effective community engagement, reinforcing the idea that athletes are never alone in their pursuits.
With its eye firmly on the future, Adidas continues to evolve its legacy within the athletic community, firmly committed to being a partner in achievement for runners across the globe.