Experience the Charm of Asakusa with Tokyo Rickshaw and Morinaga's Ice Cream

Asakusa, a vibrant district brimming with historical artifacts, is once again hosting a delightful event that pairs an iconic mode of transportation with a beloved Japanese ice cream treat. From May 26 to May 30, 2025, Tokyo Rickshaw, operated by Rise Up Co., Ltd., has partnered with Morinaga & Co., Ltd. to deliver a limited-time experience that combines riding a traditional rickshaw while enjoying the indulgent Choco Monaka Jumbo.

A Sweet Ride Awaits You

The first event, titled "Enjoy Asakusa while Riding a Rickshaw with Choco Monaka Jumbo!", invites visitors to enjoy a ride through the picturesque streets of Asakusa while receiving a complimentary Choco Monaka Jumbo ice cream. This iconic treat, known for its crispy texture and creamy chocolate filling, provides a nostalgic taste of Japan that will elevate your experience as you revel in the refreshing Tokyo breeze. This partnership aims to create unforgettable memories for participants, making it a perfect tribute to their journey in Asakusa.

An Exciting Sticker Hunt

Aside from savoring delicious ice cream, participants can also engage in the second event, "Rickshaw Tour of Asakusa! Let’s Collect Stickers!" This lively activity encourages visitors to explore Asakusa's diverse local shops. Each time a customer makes a purchase at designated stores, they will receive one of three exclusive stickers. Collecting stickers offers a fun challenge, and those who manage to gather three or more stickers can participate in a unique capsule toy event at the Tokyo Rickshaw Kaminarimon Street Branch, where exciting prizes await, including popular Morinaga products.

A Community Effort

These events not only highlight the unique experiences of riding a rickshaw and enjoying ice cream but also aim to revitalize the entire Asakusa neighborhood by promoting its local businesses. Tokyo Rickshaw and Morinaga’s partnership with local shops highlights a spirit of collaboration that ultimately enhances the visitor experience. Each purchase made not only provides a souvenir sticker but also supports local commerce, fostering a sense of community among visitors and residents alike.

Event Overview

- Event Name: Enjoy Asakusa while Riding a Rickshaw with Choco Monaka Jumbo! / Rickshaw Tour of Asakusa! Let’s Collect Stickers!
- Dates: May 26 (Mon) to May 30 (Fri), 2025
- Location: Tokyo Rickshaw, Asakusa area
- Participating Stores: Notable locations include Asakusa Kagetsudo Main Store, Wakasakan, Komachi Hair, and several others, totaling a supporting network of local businesses.
- Activities: Participants will enjoy a Choco Monaka Jumbo ice cream during their rickshaw ride, and have the opportunity to engage in the sticker rally supporting community shops and the exciting gacha contest.

This vibrant collaboration between Tokyo Rickshaw and Morinaga promises not only to deepen the appreciation for Asakusa's charms but also to enrich personal encounters through engaging community activities. Visitors are invited to experience Asakusa's essence like never before — on a rickshaw ride adorned with the joy of Choco Monaka Jumbo ice cream, culminating in a treasure hunt for exclusive stickers. Don't miss this chance to make sweet memories in one of Tokyo's most beloved districts!

About Morinaga & Co., Ltd.

Founded in 1899, Morinaga & Co., Ltd. is a pioneer in Japanese Western confections, recognized for producing Japan's first chocolate from cocoa beans. The company has a rich legacy of innovative challenges and continues to seek out fresh avenues of creativity, contributing significantly to Japan's confectionery landscape. Their collaboration with local attractions like Tokyo Rickshaw exemplifies their ongoing commitment to producing cherished experiences and products for enthusiasts.

About Tokyo Rickshaw

Operating with the philosophy of creating the best days for their customers, Tokyo Rickshaw, led by professional pullers, provides personalized tours around the thriving Asakusa area. They aim to represent the 'face of tourism' while contributing to uplifting the overall image of Asakusa as a lively tourist destination.

This unique experience awaits your exploration as you can now enjoy the traditional charm of Asakusa while indulging in delicious sweets throughout this limited-time event!