SalesRadar Plugin Now Available for Salesforce to Tackle Data Quality Issues

FUTUREWOODS, a company based in Bunkyo, Tokyo, has officially launched its 'SalesRadar Matching Plugin' for Salesforce on May 11, 2026. This powerful tool operates as a managed package and integrates with 'SalesRadar', which holds over 1.1 million active corporate data entries. The plugin aims to enhance the performance of Salesforce by automating company data matching, merging duplicates, and completing missing corporate attribute information.

Background of Development

As more businesses turn to Salesforce for sales force automation (SFA) and customer relationship management (CRM), the challenge of maintaining a high-quality customer database remains significant. Customer data often flows from various sources, leading to multiple entries for the same company due to variations in corporate names like '株式会社', '(株)', or even different spellings in English. This inconsistency can seriously impair the precision of targeting and segment analysis.

Moreover, missing attribute information such as industry type, employee count, and revenue can prevent effective analysis of reports and dashboards. Traditional Salesforce functions often fall short of resolving these issues comprehensively, highlighting the need for integration with high-quality external corporate databases.

Key Features

1. High-Precision Entity Matching Based on Corporate Numbers
The plugin uses corporate numbers from the National Tax Agency to match various data points including company names, addresses, phone numbers, and URLs. It effectively absorbs discrepancies in naming conventions like '株式会社', '(株)', and English representations.

2. Batch Processing for Operational Efficiency
Users can apply matching and attribute completion to existing accounts and leads in bulk, eliminating the need for manual record reconciliation.

3. Duplicate Record Merging Functionality
The plugin automatically detects records deemed to represent the same company and merges them within Salesforce. Importantly, it can be used alongside Salesforce’s standard duplicate and match rules, maintaining existing data quality operations during the transition.

4. Automatic Assignment of Over 70 Corporate Attributes
The tool automatically assigns important attributes such as employee count, revenue, industry, establishment year, and headquarters address to accounts and leads, ensuring that report and dashboard segment analysis functions optimally.

5. Unlimited Cumulative Matching Count
There is no upper limit on the total number of matches that can be processed during usage, enabling ongoing upkeep of Salesforce accounts and leads.

Implementation Benefits

The introduction of the SalesRadar plugin leads to several beneficial outcomes. It helps in resolving data duplication, preventing overlapping sales approaches and thus improving the deal closure rates. Automatic provisioning of attribute information enhances the accuracy of Account-Based Marketing (ABM) targeting and segment analysis. Additionally, the reduced workload in data management allows Sales Ops and planning resources to shift focus from housekeeping tasks to strategic execution planning. The improvement enables Salesforce reports and dashboards to be fully functional, accelerating data-driven decision-making.

Examples of Report and Dashboard Utilization

The SalesRadar plugin is targeted toward businesses utilizing Salesforce as an SFA and CRM system, particularly those facing challenges related to data duplication, inconsistencies, and missing attributes. Companies aiming to implement ABM, segment analysis, and strategic marketing can greatly benefit from the plugin, especially when consolidating multi-channel (form sales, direct mail, letters, etc.) response histories into Salesforce to facilitate success pattern analysis.

Availability and Partnership Opportunities

The SalesRadar plugin is compatible with Salesforce Enterprise Edition, Unlimited Edition, and Performance Edition, which can utilize API access and Apex execution. Supply of the tool is structured as a managed package. For inquiries or requests for promotional materials, technical support, or cooperative marketing opportunities, please contact FUTUREWOODS at [email protected].

About SalesRadar

SalesRadar is an intelligence-based corporate database service containing information on over 1.1 million active enterprises. It aggregates static data (over 70 attributes), dynamic data (news, hiring, press release insights), and change data (changes in employee count, revenue, and executives) to support ABM, timing-based sales, and data-driven sales operations.

With the launch of the Salesforce plugin following the Kintone version, FUTUREWOODS aims to cover major SFA/CRM platforms. For more details on the Kintone version, you can visit: Kintone Release. For further information, visit the service site: SalesRadar Site.