#Japan #Osaka #Osaka Event #Shanghai Fashion #Made-in-Shanghai

Shanghai's Fashion Ecosystem Shines in Osaka

From May 21 to 25, 2025, Osaka proudly hosted the much-anticipated international fashion event, "Made-in-Shanghai". This was the first overseas edition of the event, themed "Lifestyle Trends of Shanghai - Osaka". The Grand Green Osaka was transformed into a bustling hub of creativity, featuring over 1,000 exhibits from 90 Shanghai-based brands. Displays ranged from fashion and accessories to cosmetics, snacks, sportswear, and innovative tech products, providing a comprehensive panorama of Shanghai's vibrant fashion industry.

The opening ceremony was a star-studded affair attended by dignitaries, design luminaries, and enthusiastic consumers. Mr. FANG Wei, China's deputy consul general in Osaka, highlighted the event's significance in enhancing cultural and commercial ties between Shanghai and Osaka. The overwhelming response from tens of thousands of Japanese visitors demonstrated the strong interest in Shanghai's offerings, especially among local fashion enthusiasts.

The standout area for attendees was "Shanghai Lab", which showcased the latest trends in Shanghai's fashion and beauty sectors. This section attracted a wide array of professionals from the Japanese fashion industry, eager to explore collaboration opportunities with brands from Shanghai. Notably, Yuyuan Road brought 23 talent-rich brands from its creative community, emphasizing an intriguing narrative of urban renewal and modern culture that piqued interest among local fashion professionals.

Another highlight was the Oriental Beauty Valley, which presented a compelling nine-brand matrix. This showcase effectively displayed the beauty industry's innovative capabilities and service offerings, demonstrating the strong potential for cross-border partnerships. To strengthen business relationships, representatives from the Oriental Beauty Valley and the Shanghai Comprehensive Industrial Development Zone engaged with the Japan Office of the Shanghai Foreign Investment Promotion Center and key Japanese firms such as Exedy.

Additionally, Hankyu Department Store hosted the "WINDow of EAST" pop-up featuring talented Chinese designers, drawing attention from officials at the Osaka Convention and Tourism Bureau as well as from high-profile retailers. The e-commerce arm of the event, implemented by Confis, provided local brand participation with tailored solutions including product design, warehousing, and marketing strategies.

"Made-in-Shanghai" embodies a forward-thinking approach to international trade and cultural exchange. The event not only identifies opportunities for Shanghai brands looking to enter the Japanese market but also offers comprehensive support for Japanese companies aspiring to invest in Shanghai's dynamic ecosystem. Curated by Shanghai Design Week, over 20 brand managers explored potential business collaborations while gathering valuable consumer insights in Osaka, a key market.

The event successfully garnered massive international interest, impacting a staggering 400 million viewers globally, as reported by the Paper, which accounted for 3.76 million clicks in coverage. Media coverage reached widespread audiences through 795 outlets including reputable names such as AP News, NBC News, and Asahi Shimbun.

In conclusion, the first overseas edition of "Made-in-Shanghai" not only provided a vibrant platform for showcasing Shanghai's fashion scene but also reinforced global cultural exchange and collaboration between creative industries in Shanghai and Osaka. This international endeavor is a testament to the strengths of both cities as leading fashion hubs.