#USA #automotive innovation #Daphne #TERREPOWER #Electric Power Steering

TERREPOWER Expands Electric Power Steering Offerings

In a significant move for the automotive aftermarket, TERREPOWER, which recently rebranded from BBB Industries, unveiled 60 new applications for its electric power steering (EPS) program. This expansion aims to simplify repairs for technicians across the nation, reflecting TERREPOWER's commitment to providing sustainable steering solutions to vehicle operators.

Expanding the Portfolio

The newly introduced EPS technology targets model years ranging from 2013 to 2025, collectively supporting over 257 stock keeping units (SKUs) that cover approximately 60 million vehicles currently in operation. An additional 76 SKUs are projected for release in July, aiming to enhance this impressive coverage even further.

“This innovation marks a pivotal shift in the repair landscape,” explained Tim Connolly, Senior Director of Product Management at TERREPOWER. “By addressing a significant barrier to EPS service, we offer high-quality, sustainable alternatives to original equipment parts at competitive prices.”

As the dominance of EPS in modern vehicles rises, so does the market demand for reliable solutions within the aftermarket—a demand TERREPOWER is prepared to meet with its extensive range of EPS products.

Why Choose TERREPOWER's EPS Solutions?

The advantages of TERREPOWER’s expanded EPS offerings include:

• - Unmatched Availability: Over 257 EPS SKUs available for same-day pick-up or delivery.
• - Market-Leading Coverage: Compatible with more than 60 million vehicles on the road today.
• - Premium Value: OE-level performance at a fraction of dealership costs.
• - Confident Repairs: Backed by reliable warranties and nationwide support.

Andrew Wilson, the EPS Product Manager, emphasized the growth of the EPS segment: “Today, over 50% of vehicles are equipped with EPS systems, and we anticipate that by 2028, around 25% of steering repairs will involve EPS. TERREPOWER is ensuring that the aftermarket is ready for this shift.”

The Opportunity in EPS

Despite the increasing number of vehicles featuring EPS technology, many technicians still resort to original equipment or antiquated parts due to misconceptions about availability in the aftermarket. To combat this, retailers and distributors are collaborating with TERREPOWER to expand access to essential equipment, provide training for workshops, and supply comprehensive EPS solutions needed for technicians to keep customers returning.

With 60 new applications, enhanced sustainability practices, and first-to-market programmable technology, TERREPOWER continues to redefine the capabilities of advanced steering systems in the aftermarket industry.

About TERREPOWER

Founded in 1987, TERREPOWER (formerly BBB Industries) is the world’s largest sustainable manufacturer by volume. The company prides itself on a legacy of innovation, delivering high-quality components for both automotive and industrial markets. Headquartered in Daphne, Alabama, TERREPOWER employs over 10,000 people globally and maintains a robust operational footprint in North America and Europe, comprising 19 manufacturing facilities, 14 distribution centers, and 28 brands sold in more than 90 countries. TERREPOWER is committed to enhancing supply chain resilience, reducing waste, and advancing the circular economy. To learn more, visit www.terrepower.com.