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Latest Trends in Choosing Rucksacks for 2026 School Entrants

In a recent survey conducted by Seiban Co., Ltd, a leading Japanese rucksack manufacturer, parents of children entering elementary school in April 2026 were asked about their preferences when selecting a rucksack. This survey is an essential tool for families beginning their rucksack search, shedding light on current trends and priorities.

Key Survey Details

The survey was carried out via the internet from May 8 to 13, 2025, with a sample size of 1,621 respondents aged between 25 and 45 years, all of whom are parents of children starting school in 2026. A comparable survey was conducted the previous year with 2,013 respondents.

Purchase Insights

As of mid-May, only 38.6% of parents reported having purchased a rucksack, indicating that the majority have yet to make a decision. Among those not yet purchased, 73.3% plan to buy one by the end of August. This trend suggests that many families prefer to take their time, often choosing to involve grandparents in the selection process during long holiday breaks. There is also the possibility that inventory might shrink or certain items might sell out after August, which fuels this deliberation.

Key Features Emphasized in Selection

For the second consecutive year, the most critical feature parents are looking for in a rucksack is its durability. While lightweight rucksacks are popular among families, the ability to withstand six years of use remains a top concern. Following durability, the next highest priorities were ease of carrying and the perceived lightness when worn, reflecting a growing emphasis on functionality in rucksack selections.

Pricing Preferences

Among parents who made a purchase by mid-May, 25.2% opted for rucksacks in the price range of ¥60,001 to ¥70,000. This price range appears to correlate with a focus on functional and durable features, making it a popular choice amongst buyers.

Color Trends

When it comes to color preferences, girls predominantly favor purples, pinks, and light blues, which collectively account for over 60% of choices. In contrast, boys show a strong preference for black rucksacks, though a notable 4.2% decrease was observed compared to the previous year. Meanwhile, brown rucksacks gained popularity, with a 2.9% rise. There is also a subtle shift toward more diverse color selections among boys, indicating a gradual breaking away from traditional choices.

Seiban's Durable Rucksacks

Seiban’s “Tenshi no Hane” (Angel's Wings) rucksacks are particularly noteworthy for their commitment to durability, which aligns perfectly with the top priority identified in the survey. Unique design features, including reinforced areas with resin and wire, as well as a double-structured core material, significantly enhance durability. The rucksacks maintain a maximum load capacity of 80 kilograms, assuring parents that their choice can withstand daily school life.

Additionally, the rucksacks are designed to minimize the physical burden on children, ensuring a lightweight experience. Key features include:

• - Angel's Wings Design: This elevates the shoulder straps for better fit and comfort.
• - Coordinated Back Fit: The shoulder straps open and close simultaneously, providing optimal weight distribution.
• - 3D Shoulder Straps: Designed to match the body’s contours, these straps distribute weight evenly and provide increased surface contact with the body.

Exclusive Offerings from Seiban

At Seiban’s direct stores and official website, parents can explore an extensive selection of over 190 styles in 36 different colors, making it easier to find a rucksack that resonates with their child’s tastes. Furthermore, with production based in Hyogo Prefecture, Seiban ensures a steady supply even beyond June, allowing families to enjoy a stress-free shopping experience, free from worries about sold-out items.

As families embark on the journey of selecting the perfect rucksack, Seiban aims to provide ample time and choice for each unique family dynamic.