M925 Popup Event
2025-11-26 00:53:19

M925 Jewelry Brand to Host Exclusive Popup Event in Harajuku

M925: A New Destination for Jewelry Badges



M925, a unique jewelry badge brand, is set to launch its first collection with a special popup event in Harajuku. The event, scheduled for December 3rd to 5th, 2025, will be held at TRUNK(HOTEL) CATSTREET in Room 101. This exciting gathering aims to showcase meticulously crafted silver 925 badges, each symbolizing meaningful messages that resonate with the modern audience.

Event Details



The popup event will feature an exclusive collection of silver badges, handmade by skilled artisans in Japan. Attendees can purchase these limited-edition pieces, which are designed to carry a personal touch and a powerful message. Additionally, a striking portrait exhibition titled “19 Portraits of Individuals Adorned with Their Favorite Badges” will be displayed, captured by renowned photographer Hayato Ohno. Visitors will also have the opportunity to meet Ryō Nakagawa, the creative director of M925, who will be present during the event.

The schedule for the popup is as follows:
  • - December 3rd (Wed): 12:00 PM – 9:00 PM
  • - December 4th (Thu): 12:00 PM – 10:00 PM
  • - December 5th (Fri): 12:00 PM – 10:00 PM
Location: TRUNK(HOTEL) CATSTREET, Room 101, 5-31 Jingumae, Shibuya-ku, Tokyo, Japan.
A short six-minute walk from Meiji-Jingumae Station (Exit 7) and a ten-minute stroll from JR Shibuya Station (Hikarie Exit).

About M925



Founded by copywriter and creative director Ryō Nakagawa, M925 embodies the phrase “Carry the Words That Matter Most”. By engraving words considered precious onto fine metallic badges, M925 offers not just jewelry, but also a profound expression of sentiment. The brand aims to meld the world of advertising copy with tangible products, revealing how words hold the power to inspire and change lives.

The M925 badges are crafted with care, showcasing a balance of artistry and heartfelt messaging. The initial collection features three distinct pieces, each carrying a unique inspirational message:

1. CHANGE BEFORE I HAVE TO
- A reminder to embrace change before it becomes a necessity.

2. PROUD HARD WORKER
- Celebrating the joy of working with confidence and pride.

3. HELLO I’M SHY (NOT SHINY)
- Highlighting the contrast between outer appearance and internal shyness.

Every badge weighs approximately 6.4 grams, with a diameter of 23.5mm, crafted from 925 silver, and the pricing set at 35,000 yen (excluding tax).

The Vision Behind M925



According to Nakagawa, the idea of M925 originated from his desire to transform powerful copy into tangible products. “As a copywriter engaged with words for over 15 years, I wanted to take on the challenge of manifesting words into something meaningful and durable,” he states. His journey has been fueled by a passion for fashion and collection, as well as a deep belief in the transformative power of language.

The acronym M925 reflects more than just a brand name; the 'M' stands for Message (メッセージ) and Metal (メタル), while the '925' denotes the purity of silver used in the badges. The tagline, “Pure Message Precious Metal”, emphasizes the brand's commitment to preserving meaningful messages in a lasting form.

Over three years of meticulous development alongside artisans based in Harajuku led to the creation of this unique collection, and Nakagawa hopes to inspire others to cherish words that hold enduring significance.

For more updates on the event and the brand, visit their Instagram or the official website.

Conclusion



Don’t miss this unique popup experience in Harajuku that blurs the lines between fashion, art, and meaningful expression. Join M925 in celebrating the power of words and their ability to resonate in our lives!



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Topics Consumer Products & Retail)

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