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The Evolution of Outdoor Gourmet Curry: Introducing 'Izumi no Gokumesh 2'!

Outdoor culinary experiences are taking a new shape as the acclaimed gourmet retort curry, 'Izumi no Gokumesh 2', hits the spotlight. Scheduled for an early launch on May 24th via the crowdfunding platform CAMPFIRE, this initiative brings together the flavors and culture of the Izu region in Japan, packed into a delightful retort curry—dubbed as a 'tasty brochure'.

Core hospitality company, Cezars Stars, which operates the outdoor food media 'SotoRecipe', collaborates with the Izu Southwest Coast Tourism Promotion Council—including the towns of Nishiizu, Matsuzaki, and Minamiizu. The project seeks not merely to tantalize taste buds but to uplift Izu's local culture and culinary heritage.

What is 'Izumi no Gokumesh' Project?

Born out of a love for the hidden culinary gems and natural beauty of the Izu region, 'Izumi no Gokumesh' is a joint project with SotoRecipe aimed at promoting tourism and raising awareness about the local food culture. Known for breathtaking scenery from Mount Fuji to stunning sunsets, coupled with outdoor activities like camping, fishing, and marine sports, the Izu Southwest Coast area is an outdoor enthusiast's paradise yet remains underappreciated on a national scale.

Despite having a thriving local food culture filled with unique seafood and mountain delicacies, the area struggles with challenges such as a declining youth population and an aging community. This project serves to flip this narrative, showcasing the rich essence of Izu through its exclusive retort curry offerings. The first installment of the series spotlighted 'Shio Katsuo and Abalone Broth Curry' and 'Matsuzaki Zukani Porridge', both received with great enthusiasm.

With the launch of the second edition, 'Izumi no Gokumesh 2', the project evolves by bringing together a variety of exceptional local ingredients. This retort curry encompasses essential flavors from local specialties facing successor issues, promoting a genuine connection between the food and its producers, all contained within what many describe as a 'tasty brochure'.

A Closer Look at 'Izumi no Gokumesh 2'

The standout dish this time, 'Shio Katsuo Curry with Sakura Leaves and Minamiizu Vegetables', showcases distinctive local ingredients:

• - Shio Katsuo from Nishiizu Town, a delicacy facing extinction
• - Sakura Leaves, a quirky ingredient found in Matsuzaki Town with Japan's lowest population but maximum production
• - Onions grown in the warm climate of Minamiizu Town

The product development stems from a collaboration between SotoRecipe and the spice curry experts, '36 Chambers of Spice'. The ambition that goes beyond simply being local gourmet food aims to present a community connection through a unique culinary experience, encouraging a deeper appreciation and understanding of Izu’s food culture.

Real Connections: People and Experiences

'Izu no Gokumesh' is committed to establishing a 'real connection' with individuals across Japan. The first installment featured a camp event, 'Izu no Gokucamp', in collaboration with popular video creator 'Izu no Nushi Tsuri', engaging many outdoor fans and fostering interaction with local communities.

The second edition embraces this approach with participation in 'All Campers Japan', one of the largest outdoor events scheduled for May 2025. Visitors can anticipate sampling 'Izumi no Gokumesh 2' as the first taste experience alongside engaging stage activities that might allow participants to co-create the ultimate outdoor curry.

Through interactive encounters, awareness about the scenic beauty and distinctive culture of the Izu Southwest Coast expands gradually. The team is enthusiastic about making more people feel that 'Izu is amazing!' and aims to foster a thriving community of enthusiasts around these unique culinary experiences.

Product Summary

'Izumi no Gokumesh 2 - Shio Katsuo Curry with Sakura Leaves and Minamiizu Vegetables'

• - Ingredients: Domestic onions, vegetable oil, garlic, ginger, chicken broth seasoning, salted katsuo, salted sakura leaves, curry leaves, garam masala, coriander, cardamom, mustard seeds, tumeric, paprika, black pepper, etc.
• - Nutritional Information: Per 200g, 180 kcal, 3.4g protein, 15.0g fat, 7.6g carbohydrates.
• - Allergy Info: Contains wheat, eggs, soybeans, and chicken.
• - Shelf Life: Approximately 2 years from the date of manufacture.
• - Produced by: 36 Chambers of Spice LLC
• - Distributed by: SotoRecipe, Cezars Stars Inc.

Active through until July 28th, 2025, the project also offers attractive early-bird options with discounts of up to 15%. Check the project page for more details!

With an overarching aim to connect culinary experiences to broader cultural dialogues, SotoRecipe stands out as a pioneering outdoor food media promoting delicious camping experiences, striving to ignite a love for outdoor cooking among enthusiasts.