AnyMind Group Wins Top GMV Award in Indonesia's YouTube Shopping Affiliate Program 2025

AnyMind Group Receives Top GMV Award in Indonesia

AnyMind Group, under the leadership of CEO Kosuke Tokugawa, has announced its remarkable achievement of winning the Top GMV Award in Indonesia's YouTube Shopping Affiliate Program 2025. This award is particularly significant as it recognizes the company as the top performer in generating Gross Merchandise Value (GMV) among competitors in the Indonesian market.

The award itself is a testament to AnyMind Group's commitment to optimizing revenue for both brand companies and creators. Utilizing proprietary technologies, the company provides comprehensive support through its influencer marketing platform, AnyTag, and creator growth platform, AnyCreator. This includes services such as data analysis, brand matching, product provision, campaign optimization, and technical support, all designed to help creators effectively monetize through commerce via their video content.

In Indonesia, AnyMind Group has already supported over 100 creators participating in the YouTube Shopping Affiliate Program. The network continues to grow, with three gadget review YouTube channels achieving successful milestones of over $100,000 in GMV each month during the latter half of 2025, post-June.

Insights from Lidyawati Aurelia

Lidyawati Aurelia, Country Manager for AnyMind Group in Indonesia, commented on the rapid expansion of social commerce in Southeast Asia, driven by social networking and video platforms. She noted that the ecosystem of YouTube shopping is further enhancing this exponential growth. As influencer marketing continues to evolve, AnyMind Group is dedicated to strengthening the foundation for all creators to achieve sustainable growth. The company is focused on providing even more monetization opportunities across Southeast Asia moving forward.

What is the YouTube Shopping Affiliate Program?

YouTube's Shopping Affiliate Program allows creators to showcase products in their videos and live streams by tagging links to e-commerce sites. This innovative system not only prompts viewers to make purchases but also rewards creators based on consumer purchase outcomes. For brands, this offers a new channel to promote their products organically, aligning seamlessly with viewer interests.

Additional Information

AnyMind Group has recently launched a new project utilizing the YouTube Shopping Affiliate program, aimed at supporting creators’ monetization efforts while expanding brand sales. This initiative reinforces the company's ongoing commitment to influencer marketing.

The AnyTag Platform

The AnyTag platform is integral to AnyMind Group's influencer marketing efforts, designed to support businesses in selecting and casting the most appropriate influencers. Using insights and AI, the platform enables real-time reporting and effectiveness measurement post-campaign. Additionally, with seamless integration into social media accounts, AnyTag also serves as a management tool for companies operating their social media.

As of the end of June 2025, AnyTag provides access to over 3.1 million influencers across more than 45 countries and regions.

Explore AnyTag here.

The AnyCreator Growth Platform

The AnyCreator Growth Platform is dedicated to fostering the growth of channels and accounts. With features like account analysis, PR project introductions from brands, and a 'My Link' function for showcasing multiple social accounts, the platform offers holistic support for creators and influencers. These tools are accessible via a free mobile app available on iOS and Android, as well as a web-based version.

Discover AnyCreator here.

About AnyMind Group

Founded in Singapore in 2016, AnyMind Group operates as a technology company with a presence in 15 countries and regions, primarily across Asia. The company leverages social marketing and social commerce within a Business Process as a Service (BPaaS) model, providing integrated data and operational services to support the growth of brand companies. AnyMind Group is listed on the Tokyo Stock Exchange (stock code: 5027).