Introducing TORQUEx: The New Edgy Lifestyle Brand for Artists and Collectors

TORQUEx: A Fresh Take on Lifestyle and Design

In the ever-evolving landscape of lifestyle brands, a new player, TORQUEx, has emerged. Launched by FUKUYA, a company based in the heart of Tokyo, this innovative brand is set to redefine the way art and lifestyle intertwine. TORQUEx fills a niche with its edgy product line aimed directly at adults navigating modern life.

The Birth of TORQUEx

FUKUYA, with a rich history and experience spanning over seven years with its original brand fanfancy+, sought to take its vision in a new direction. Recognizing the changing dynamics of trends and consumer lifestyles, FUKUYA introduced TORQUEx to cater to the evolving tastes and demands of a more sophisticated audience. No longer just about storage for “oshi” merchandise, TORQUEx aims to provide stylish, functional items that resonate with individual design preferences. The brand’s slogan, “Shapes of sense,” encapsulates its mission to craft distinctive lifestyle accessories that complement both art and everyday life.

Unique Concepts and Products

The name TORQUEx signifies rotational power, reflecting the brand's philosophy of adding a unique twist to lifestyle items. TORQUEx offers a range of products, including interior decor, bags, and accessories that elevate one's environment and personal style. Each piece is designed to seamlessly blend with artist merchandise and collectible items, making them perfect for those who want to express their individuality through their possessions. The first collection available from TORQUEx includes innovative designs like:

1. Docking Leather Card Case: A stylish combination of faux leather and aluminum, priced at ¥2,970 (tax included).
2. Nuance Marble Bromide Case: Featuring a unique gold and silver line design inspired by traditional Kintsugi, available for ¥2,640 (tax included).
3. Nuance Carabiner Multi Strap: An accessory that adds functionality to your case, available for ¥1,320 (tax included).
4. Nuance Carabiner: Offered in silver and gold for ¥880 (tax included).

Each item is designed to hold trading cards, bromides, and acrylic stands, ensuring that collectors don’t just have chic accessories but also functionality.

2025 AW Collection Launch Event

Anticipation builds for TORQUEx’s official launch on November 5, 2025. The products will be available for purchase on the FUKUYA ONLINE shop and at a POP UP STORE located in Ikebukuro at fanfancy+ with GiGO—a perfect opportunity for customers to interact with the collection.

POP UP STORE Details:

- Opening Date: November 5, 2025
- Duration: Through December 14, 2025
- Location: fanfancy+ with GiGO Ikebukuro
- Hours: 10:00 AM - 10:00 PM

Visitors can also receive a special TORQUEx original shopping bag with their purchases, enhancing the overall shopping experience.

Get Social with TORQUEx

To celebrate its launch, TORQUEx is establishing official accounts on Instagram and X (formerly Twitter). The brand plans to share product insights and usage tips regularly. A special campaign will reward followers who engage by liking or reposting content, with a chance to win popular items from the collection.

Campaign Details:

- Promotion Period: November 5 – November 12, 2025
- Prizes: 2 winners per platform will receive a Docking Leather Card Case in black or white.

By focusing on quality materials and unique designs, TORQUEx seeks to brighten the daily lives of its consumers while celebrating individuality and personal expression. The combination of function with style is at the heart of the brand, making it a fresh choice for those looking to enhance their lifestyle while incorporating their love for art.

FUKUYA continues to uphold its commitment to integrating creativity into everyday lives, providing customers with not just products, but a lifestyle. For more details about the launch and to explore the products, check out the following links:

Join TORQUEx in embracing a lifestyle where art and everyday living effortlessly combine!