Hyundai's Pleos: Pioneering Software-Based Mobility And Collaboration Technologies

Hyundai Unveils Pleos: A New Era in Automotive Software

On March 28, 2025, during the Pleos 25 developer conference held in Seoul, Hyundai Motor Group took a monumental step in its evolution by introducing its new mobility software brand, Pleos. This initiative is central to the Group's ambitious strategy of redefining mobility through innovative software solutions and collaborations with global partners aimed at enhancing various vehicle applications and experiences.

At this inaugural event, Hyundai revealed its vision for a software-centric "Cloud Mobility" ecosystem. Pleos is designed to foster integration across a wide range of mobility solutions, positioning Hyundai at the forefront of technological advancements in the automotive industry.

Transitioning to Software-Centric Mobility

Chang Song, the President and Head of Hyundai Motor and Kia’s Advanced Vehicle Platform (AVP) Division, emphasized the Group's commitment to software-defined vehicles (SDVs) since 2023. He stated, "Today, starting with Pleos 25, we are transforming into a company providing software-centered mobility experiences. Our ultimate goal is to achieve Cloud Mobility, where all forms of mobility are interconnected through cloud-based software."

Pleos encapsulates this vision as a comprehensive mobility software platform that accommodates all moving devices, linking vehicles, users, and urban infrastructures into an efficient, globally mobile network. The name "Pleos" combines the Greek word 'Pleo,' which means 'more,' with 'OS' for 'Operating System.' This name underscores the Group's commitment to leveraging technology to enhance mobility and user experiences.

The introduction of Pleos signifies Hyundai's movement toward building an ecosystem that not only focuses on vehicle functionality but also encompasses the entire framework of transportation and urban infrastructure. This strategic pivot aims at creating a seamless connection among vehicles, fleets, and the wider environment where they operate.

Enhanced In-Vehicle Services and Ecosystem

The Group is set to revolutionize in-vehicle connectivity with Pleos Connect, a next-generation infotainment system scheduled to launch in the second quarter of 2026. It is anticipated that this platform will be integrated into more than 20 million vehicles by 2030. Pleos Connect promises to elevate the in-car experience, integrating entertainment, navigation, and various user applications into a coherent platform.

In addition, Hyundai is excited to present Pleos Playground, an open development platform aimed at empowering developers to create innovative vehicle control applications. This initiative is directly aligned with the Group's vision of diversifying the in-vehicle app ecosystem and encouraging a vibrant community engaged in developing cutting-edge mobility solutions.

Collaborative Strategies Boosting the SDV Ecosystem

Furthermore, Hyundai announced its plans for an expansive SDV ecosystem, revealing robust partnerships with tech giants including Google, Samsung, Uber, Naver, and SOCAR. These collaborations are designed to accelerate the advancement of Hyundai's various smart mobility services and applications, contributing to an integrated transport environment.

By fostering public-private partnerships, such as the Next Urban Mobility Alliance, the Group aims to optimize the interconnectedness of transportation modalities. This approach will not only enhance mobility but also improve urban planning and development, creating cities better equipped to manage and benefit from innovative transport solutions.

Conclusion

Hyundai Motor Group's launch of Pleos marks an ambitious transformation into a comprehensive mobility technology company. Pleos is not only set to redefine the automotive landscape but also aims to create a future where vehicle and urban mobility become more integrated and efficient. As the industry witnesses rapid technological advances, the success of initiatives like Pleos stands to significantly influence modern transportation and the way communities interact with their environments.