Kia America’s TikTok Car Configurator Wins Best Social Campaign Award

In a remarkable innovation for car enthusiasts, Kia America recently celebrated the success of its TikTok Creator Car Configurator. Launched in December 2024, this unique online tool allows users to creatively customize a Kia K4 sedan directly through the popular social media platform, TikTok. This innovative campaign has garnered significant recognition, as it was awarded 'Best Social Campaign' at MediaPost's prestigious 'Best in Automotive' awards held on April 16, 2025.

A New Wave of Car Customization

The TikTok Creator Car Configurator is designed exclusively for TikTok, making it the first of its kind. It offers a dynamic and immersive experience for users, guiding them through various configurations of the Kia K4 including exterior colors and interior options, all presented in an engaging and interactive manner. This approach not only captivates the audience but also provides a much-needed fresh take on vehicle customization that resonates with today's digital-savvy consumers.

In this innovative campaign, Kia collaborated with eight popular TikTok creators, who produced entertaining videos showcasing the vehicle’s features and customization options. The use of influential TikTok personalities helped amplify the reach and engagement of the campaign, making it a pioneering venture in automotive marketing tailored specifically to a younger demographic.

Recognition by Industry Experts

The award at the MediaPost's 'Best in Automotive' event signifies a major achievement for Kia, reflecting the successful intersection of automotive marketing and digital innovation. Megan Gillam, the Director of Marketing Operations at Kia America, shared her enthusiasm, stating, "The new Kia K4 is a dynamic vehicle that guarantees a similarly exciting online experience. We are honored that the ‘Kia TikTok Car Configurator’ was named 'Best Social Campaign' in such a competitive category."

Kia’s strategy proves to be effective as the sales of the K4 model have consistently increased since the configurator's launch, demonstrating how modern consumers appreciate convenience and creativity in the car-buying process.

Award Highlights

The MediaPost awards honor top-notch marketing efforts across various sectors, including categories like 'Agency of the Year', 'Best Integrated Campaign', and 'Best Electric Vehicle Campaign'. An esteemed panel of judges, including automotive marketing experts and strategists, evaluated submissions to determine the winners.

Future Steps for Kia

Looking ahead, Kia aims to leverage this achievement to further enhance its digital marketing initiatives and continue exploring new avenues for consumer engagement. The company recognizes the evolution of consumer behavior, particularly among younger audiences who prefer interactive and visually rich experiences.

Kia America stands out as a leader not just in manufacturing quality vehicles but also in innovation within the marketing space. Their recognition as one of the 'Most Sustainable Companies' by TIME in 2024 further strengthens their commitment to excellence across all facets of the automotive industry.

With over 800 dealerships across the United States, Kia is well-positioned to maintain its upward trajectory in both sales and brand loyalty among consumers, particularly as they strive to offer vehicles that align with a sustainable future.

For media inquiries and more detailed information, you can visit Kia's media site. The future looks bright for Kia as they expand their presence in the digital realm, remaining attuned to the evolving demands of automotive consumers.