#Japan #Fukuoka #Ureru Network #Advertising Group #Media Operation

Ureru Network Advertising Group Revamps Media Operation Guidelines

Ureru Network Advertising Group, based in Fukuoka, Japan, has announced a significant update to its operational guidelines for managing its media platforms. This overhaul is aimed at enhancing the speed at which new projects are launched and improving the overall quality of operations. The new guidelines are designed to streamline processes and reduce inconsistencies, ensuring that all teams within the group can efficiently manage advertising initiatives.

Background of the Update

The shift to revise the operational guidelines comes in light of the growing number of projects and media channels within the company's performance-based advertising sector. With this growth, it has become increasingly vital to reduce individual dependency and the variability in decision-making across the media operations. The company has taken steps to reassess its media departments focusing on having explicit standards established for each new project.

The key aspects of this new guideline include:

• - Pre-defined media channels for each new project
• - Clear processes and decision criteria for publication
• - Consistent quality of operations regardless of who is in charge

Key Features of the New Media Operation Guidelines

1. Clarity on Media Channel Rules

Each new project brings its unique characteristics, and the newly revamped guidelines outline specific media channels that correspond to various project types. This ensures that the team can react promptly without hesitation as soon as a project arrives.

2. Standardization of Publication Flow

The process from project receipt to publication—which includes initial review, media selection, preparation, and actual launch—has been standardized. This means any staff member involved can deliver the same speed and quality, no matter their specific role.

3. Speed Enhancement through Clear Decision Criteria

By eliminating the time taken to deliberate on decisions, the revised guidelines allow for quicker publication of new projects, which minimizes potential loss of opportunities.

Expected Benefits

With the introduction of these updated guidelines, several benefits are anticipated:

• - Improvement in the speed at which new projects are published
• - Enhanced efficiency within the media department
• - A stable operation that is not reliant on individual team members
• - Scalability to manage increasing volumes of projects
• - Improved satisfaction for both media and clients

These benefits collectively foster a robust operational framework capable of accommodating a larger volume of projects.

Future Developments

Moving forward, the company aims to build on this guideline refresh by implementing:

• - Regular updates to the guidelines
• - Strengthened knowledge sharing within the media department
• - Enhanced operational rules informed by performance data
• - Optimized collaboration workflows with other departments

The goal is to establish a more stable and efficient media management system.

Message to Investors

This initiative represents a foundational strategy to bolster the company's business growth by reinforcing the operational framework. The revamped structure allows for seamless scalability in response to increases in new projects, thereby reducing potential risks during periods of expansion, optimizing operational costs, and driving sustainable growth in the platform business.

While the immediate impact on consolidated financial results is expected to be minor, the company anticipates a positive contribution in the fiscal year ending July 2026. Ureru Network Advertising Group remains committed to enhancing its operational capabilities in the long term to create increased corporate value.

For further details, please contact:
Ureru Network Advertising Group
CFO: Souhei Uekihara
Email: [email protected]
Telephone: 092-834-5520