#United States #Auburn Hills #Harrison Ford #Jeep Brand #Owner's Manual

Jeep® Brand's Stellar Performance with 'Owner's Manual'

Jeep® brand has made headlines once again with its captivating advertising campaign, "Owner's Manual," which recently clinched the top spot in the YouTube AdBlitz 2025 leaderboard. Featuring the iconic actor Harrison Ford, this two-minute commercial resonated with viewers and secured its place as an outstanding representative of the brand's adventurous spirit.

Key Achievements

The commercial has garnered an impressive 106 million views across various social media platforms, including YouTube, Facebook, Instagram, X, and TikTok. The astounding reach is complemented by a remarkable 93,000 shares, marking it as the most shared post in Jeep's history.

As part of its significant impact, "Owner's Manual" also resulted in a record-breaking 516,000 visits to Jeep.com on the day following its Super Bowl release, with 75% of this traffic coming from first-time visitors. This incredible engagement reflects the commercial's effectiveness in driving interest in the brand and its offerings.

The Production Journey

Directed by the renowned Academy Award-nominated filmmaker James Mangold, known for classics like Ford v Ferrari and Indiana Jones and the Dial of Destiny, the commercial was crafted collaboratively with Minted Content and Stellantis. The film's production highlights the understated yet poignant narrative that captures the essence of Jeep's brand philosophy: freedom and adventure.

Olivier Francois, Stellantis' global chief marketing officer, expressed his pride in the commercial's success, especially considering it was the marketing team's first in-house initiative. He noted, "To see 'Owner's Manual' recognized as the No. 1 viewed and engaging Big Game commercial is an incredible recognition for our team." This sentiment speaks volumes about the collaborative effort and creative vision behind the project.

Audience Reception and Cultural Impact

The advertising industry has taken notice of Jeep's innovative approach, with multiple publications praising the commercial. MediaPost declared, "Jeep Wins the Super Bowl" while Hollywood Reporter noted that Jeep's direction contrasted sharply with the more traditional humorous tones that dominated this Super Bowl. Rolling Stone also lauded its effectiveness, highlighting that sometimes the simplest ideas have the greatest impact.

In an exclusive interview with People magazine, Ford reflected on the commercial's message of freedom, stating, "It’s not the in-your-face big splash kind of Super Bowl commercial." His thoughtful approach complements Jeep’s focus on authenticity and meaningful storytelling.

A Look Back at Jeep's Advertising Legacy

Jeep's recent achievement marks a continuation of its longstanding tradition of impactful storytelling through advertising. This is the fourth time a Stellantis brand has topped the AdBlitz leaderboard, following the successes of Jeep’s prior campaigns like "More Than Just Words" and Ram brand's "Farmer."

The strategic direction and the cultural relevance of "Owner's Manual" are evident, as Jeep reinforces its identity as a symbol of adventure and exploration. With a legacy spanning over 80 years, the Jeep brand continues to lead in the SUVs market, consistently delivering capability, technology, and versatility.

As the industry watches closely, Jeep is poised to further enhance its legacy through creative storytelling that not only resonates with audiences but also reinforces the emotional connection people have with the brand.

To learn more about Jeep and its offerings, visit their official website at jeep.com.