Unique Stationery Collaboration between Tsutaya and RURU MARY'S Launching Soon in Japan

Unique Collaboration of Stationery

Tsutaya, a bookstore known for providing enriching experiences, is set to launch an exciting collaboration with the premium chocolate brand, RURU MARY'S. This original line of stationery products will be officially available at 34 Tsutaya locations across Japan starting December 12, 2025.

RURU MARY'S, a brand operated by Mary Chocolate Company based in Ota, Tokyo, emphasizes a sophisticated and personal approach to enjoyment and experience. The stationary line is designed by RURU MARY'S art director, Eriko Kawakami, while Tsutaya's stationery concierge has overseen the product development, ensuring a delightful blending of creativity and functionality.

To ignite interest ahead of the official launch, customers can access pre-orders on the Tsutaya online store beginning November 28 at 12:00 PM.

Exclusive Product Lineup

The collaboration boasts a diverse array of seven meticulously crafted items:

1. RURU MARY’S × Tsutaya Original Glass Pen

Exclusively available at Daikanyama, Ginza, and Umeda Tsutaya locations, this glass pen is a handmade creation by artisan Emi Fujita of Kokeshi. It’s designed with the essence of RURU MARY’S in mind, ensuring both a pleasing aesthetic and a superb writing experience, priced at 33,000 yen.

2. RURU MARY’S × Tsutaya Original Ink

Also limited to the three specified locations, this vibrant blue ink captures the brand's signature color, available for 3,300 yen.

3. RURU MARY’S × Tsutaya Original Notebooks

This collection features a ring notebook inspired by RURU MARY’S iconic products: the Chocolat Sable and the Fleur de Tigre. Its blank pages make it versatile for sketches, writings, or as a scrapbook, each priced at 1,650 yen.

4. RURU MARY’S × Tsutaya Original Letter Sets

These letter sets, adorned with a rose illustration and gold foil accents, come in blue and pink variants, priced at 1,485 yen each.

5. RURU MARY’S × Tsutaya Original Bookmark

A beautiful metal bookmark that embodies the delicate design of the Chocolat Sable packaging is available for 2,310 yen.

Each item captures the essence of both RURU MARY’S and Tsutaya, making them ideal for personal enjoyment or as thoughtful gifts.

An Invitation to Experience Delight

The collaboration is aimed at enriching the leisurely time of adults, combining the indulgence of sweet experiences with elegant stationery products. The Tsutaya portal site features an interview with Kazuko Sakuma, a stationery concierge, providing insights into the creation process and the unique attributes of these products.

RURU MARY’S Brand Overview

Emphasizing deliciousness, joy, and communication, RURU MARY'S embodies the idea of savoring time spent with delightful treats. The brand’s name reflects the concept of a flowing, relaxing time, inviting everyone to indulge in sweet experiences they can cherish.

For more details on where to find these exclusive items and their availability, please refer to the Tsutaya website and visit participating store locations.

Visit Tsutaya Online Store: Tsutaya Portal Blog