Dutch Boy Paints Launches Pristine and Dura Fighter Paint Innovations for Homeowners and Professionals

Dutch Boy Paints Expands Offerings with New Paint Innovations



Dutch Boy® Paints is making a splash in the home improvement market with the introduction of three cutting-edge paint solutions: Pristine™ Interior Paint + Primer, Pristine™ Exterior Paint + Primer, and Dura Fighter™ Paint + Primer. This launch reflects the brand's commitment to innovation and its understanding of the unique needs of modern homeowners, DIYers, and professional contractors.

A Step Towards Excellence


The Pristine line stands out as Dutch Boy’s most advanced paint to date, created for those who seek aesthetic appeal without sacrificing durability. Pristine is specifically designed for individuals looking to achieve a high-end finish in their homes. Both the interior and exterior versions offer remarkable endurance, ensuring that spaces not only look stunning but also remain resilient against wear and tear.

For interior use, the Pristine Interior Paint + Primer boasts features like maximum resistance to scuffs, stains, and marks, maintaining its pristine appearance with minimal upkeep. Its design allows for easy cleaning of stains, providing a smooth, elegant finish with one-coat coverage capabilities using the Dutch Boy’s specialized one-coat color palette. Moreover, it employs a mold and mildew-resistant coating, making it ideal for areas prone to moisture, and has received GREENGUARD® Gold certification for low chemical emissions, affirming its safety for indoor use.

On the exterior front, the Pristine Exterior Paint + Primer redefines what homeowners can expect from outdoor paint. It is engineered for all-weather protection that not only keeps homes looking new but also effectively combats various environmental challenges. Unique features include the exclusive Rain Rinse Technology, which helps wash away dirt and grime naturally, and enhanced stain-blocking properties that resist fading. This exterior paint also ensures flexibility in application, being usable in low temperatures and providing the same lifetime limited warranty as its interior counterpart.

Dura Fighter: Toughness Redefined


On the other hand, the Dura Fighter line is developed for those in search of robust protection without the premium price tag. Designed to meet the demands of both DIYers and professionals, Dura Fighter Paint + Primer emphasizes reliability and value.

This paint showcases a high-quality finish that not only hides imperfections but is also formulated for scrubbability, meaning it withstands frequent cleaning and resists stains effectively. Furthermore, it offers a mildew-resistant coating, ideal for high-moisture areas, and upholds the same environmental standards as the Pristine line, emphasizing Dutch Boy’s commitment to safe and sustainable products.

According to Jacquelyn Fitzgerald, Product Manager for Dutch Boy Paints, "Dura Fighter Paint + Primer is constructed to endure everyday messes while providing a professional finish at an accessible price. It caters directly to the practical needs of homeowners and workers alike."

Available at Menards


Both the Pristine and Dura Fighter lines are conveniently available at Menards® retail locations, providing easy access for consumers eager to elevate their interior and exterior projects. With over a century of experience in the paint industry, Dutch Boy Paints affirms its position as a trusted name, continuing to inspire DIY projects and renovations with innovative, high-quality solutions.

About Dutch Boy Paints



Founded in 1907, Dutch Boy® Paints has evolved significantly over the years, establishing itself as a leader in the coatings sector. With its latest products, the brand combines heritage with modernity, aiming to empower DIYers and painting enthusiasts to express their creativity. To explore the brand’s complete array of paint products, you can visit dutchboy.com.

With Dutch Boy's Pristine and Dura Fighter lines, home projects can achieve professional quality and lasting durability, making it easier than ever for anyone to transform their spaces beautifully and efficiently.

Topics Consumer Products & Retail)

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