#Malta #Gzira #SOFTSWISS #Kantar Survey #Technology Providers

Insights on Technology Provider Expectations

In a competitive landscape, understanding what technology operators value is crucial for sustained success. SOFTSWISS, a leading technology provider with over 15 years in the market, recently collaborated with Kantar, a global leader in analytics, to explore these expectations through an extensive survey conducted in November 2024.

Top Criteria for Choosing Technology Providers

The Kantar survey identified the key features that operators prioritize when selecting technology partners. These include:
1. High Level of Professionalism and Expertise: Operators are keen on partnering with providers that demonstrate strong industry knowledge and capabilities.
2. Operational Security: Assurance of secure operations is paramount, especially in an age where cyber threats are prevalent.
3. Reliable Reputation: A vendor's track record of reliability significantly influences the decision-making process.
4. Flexible Collaboration Approach: Operators favor partners who can adapt their services to meet specific needs, showcasing a willingness to innovate and evolve together.
5. Growth Opportunities: Providers that can facilitate business growth through innovative solutions are highly sought after.

Interestingly, operators are placing less emphasis on having a solid client portfolio, recognizing it does not directly influence their immediate operational success. Valentina Bagniya, the marketing director at SOFTSWISS, emphasizes that understanding customer needs through market research and surveys is fundamental to delivering exceptional products.

Evolving Sources of Industry Information

The survey also shed light on where operators turn for industry insights. The top five sources include:

• - Peer Recommendations: Trust in insights from colleagues and partners continues to grow, reflecting the importance of networking and relationships in business.
• - Industry News Sources: Staying updated with the latest trends and news is a crucial part of making informed decisions.
• - Corporate Websites: The importance of company websites for information has nearly tripled from the previous year, emphasizing the shift towards direct corporate communication.
• - LinkedIn: This platform remains a vital resource for professional networking and information sharing.
• - Employees of Partner Companies: Insights from within partner organizations provide valuable first-hand knowledge.

Remarkably, recommendations have surged in significance, moving from the fourth to the first position as a trusted source of information. Kateryna Kaliuzhna, Senior Client Partner at Kantar, notes that navigating the overwhelming flow of media has made personal relationships increasingly relevant, offering direct and credible communication with consumers.

The Implications of Changing Trends

This significant shift highlights a broader trend towards transparency and trust in the digital marketplace. Operators are actively seeking reliable sources of information and experts' opinions to guide their decisions within an ever-evolving environment. As the operational landscape becomes more complex, the success of partnerships will increasingly depend on a provider's ability to foster trust and collaboration.

About SOFTSWISS

SOFTSWISS is an international technology company recognized for its innovative solutions tailored for the entertainment industry. With a team of over 2,000 experts, SOFTSWISS aims to not only meet but anticipate the needs of its clients, thus driving innovation across the sector. This proactive approach positions SOFTSWISS as a leader in integrating market insights to enhance its offerings. Through continuous dialogue and research, the company commits to contributing positively to industry growth and development.

By embracing these insights from Kantar’s survey, technology providers and operators alike can foster more robust relationships that drive success in today’s dynamic market.