SHIRO Unveils Limited Edition Spring Fragrance: SUEDE MEMORIES

As spring approaches, SHIRO introduces its latest limited edition fragrance, SUEDE MEMORIES, designed to evoke the fresh energy of the new season. The perfume captures the essence of spring with its floral and subtly spicy notes, creating a scent that is not overly sweet but refreshingly balanced.

Inspiration Behind SUEDE MEMORIES

SUEDE MEMORIES was inspired by the joy of a young girl's first day at elementary school. Imagining her with a new backpack, filled with hope and excitement for a new chapter, SHIRO wishes to create a fragrance that supports such special moments. The scent is crafted to symbolize tender encouragement, showcasing a delicate strength among its gentle hints.

Top notes of iris and bergamot evoke the fresh morning air of spring, layered with a touch of pink pepper that embodies the thrill of embarking on new challenges. As the scent evolves, hyacinth, vetiver, and amber blend seamlessly, hinting at the calming anticipation of summer, leaving a bright and fresh impression.

Transitioning dramatically through its notes, this perfume offers a rich olfactory experience, presenting depth and complexity beyond just sweetness. It's a fragrance that those stepping into new adventures will find particularly resonant.

Hand Soap That Cares for Your Skin

Alongside the perfume, SHIRO also introduces a hand soap that includes an extract from calendula, known for its skin-soothing properties. Sourced from pesticide-free calendula grown with care, this soap is made using blossom parts that would otherwise go wasted due to climate impacts. This aspect reflects SHIRO's commitment to mindful and responsible production.

As you wash your hands with this soap, the delicate floral scent of spring unfolds, transforming the ordinary act of washing into a moment of gentle luxury. The finely textured foam melts into your hands, ensuring a delightful cleaning experience while leaving behind a lingering freshness.

A Symbol of Change and Growth

The journey of SUEDE MEMORIES reflects the transition from soft spring blooms to vibrant greenery, finally revealing hints of refined leather and amber. This fragrance is designed to resonate with anyone stepping into new surroundings or facing fresh challenges, enhancing the joy of change and growth experienced during this season.

Product Details

- SUEDE MEMORIES Eau de Parfum 50mL - priced at ¥11,220 (tax included). The perfume is available in a unique glass bottle featuring a matte sakura pink design, blending the essence of cherry blossoms and leather, making it perfect for special occasions or simply celebrating new beginnings.
- The hand soap 280mL is priced at ¥4,950 (tax included), offering approximately 90 uses with about 3 pumps per application. Ideal as a thoughtful gift for occasions like housewarmings or new beginnings.

Launch Schedule

- April 2, 2026: SHIRO Membership Program FAST RESERVE (early product reservation) begins.
- April 9, 2026: Official launch on SHIRO online store (10:00 AM) and at all SHIRO direct stores.

Discover SHIRO

SHIRO began with a simple mission: to create products the team wanted for daily use. The brand emphasizes ethical practices in crafting cosmetics, skincare, fragrances, and more, sourcing high-quality ingredients from nature. With a presence in Japan and international markets like London, Taiwan, and South Korea, SHIRO continues to innovate and enhance the beauty industry. Their commitment extends beyond products, as evidenced by their community initiatives and evolving projects to promote sustainability and reuse.

For more about SHIRO’s offerings and sustainability projects, visit their official online store or explore their updates on Instagram.