HMH Elevates Jessica Naeve to Chief Marketing Officer
In a strategic move that signals a new era for HMH (Houghton Mifflin Harcourt) Education, the company has announced the appointment of Jessica Naeve as its Chief Marketing Officer. With extensive experience in the education sector and a reputation for driving growth through technology, Naeve is poised to influence HMH’s global marketing strategy significantly.
In her new role, Naeve will be at the forefront of HMH's integrated marketing efforts, overseeing a diverse portfolio that spans curriculum development, assessment, and professional learning solutions. Her focus will be on leveraging data-driven insights to enhance HMH's brand presence, connect with educators, and scale innovative digital marketing initiatives that bridge quality educational resources with teaching professionals.
Naeve brings a robust background to her new position. Most recently, she excelled as the General Manager for a $2 billion global business at Adobe, leading product marketing within the Creative Cloud and Document Cloud sectors. She played a pivotal role in launching new AI-driven products and initiatives that directly linked creative skills to career pathways, showcasing her capability to marry educational content with technological advancements.
Jack Lynch, the CEO of HMH, praised Naeve's appointment, emphasizing her deep understanding of where technology meets education and innovation. Lynch stated, "Jessica is a high-energy growth leader who deeply understands the intersection of technology, education, and innovation. Her proven track record of scaling digital businesses makes her an exceptional addition to our leadership team."
Naeve expressed her enthusiasm upon joining HMH at such a crucial juncture. She stated, "Educators are navigating profound shifts in how teaching and learning happen, and HMH is uniquely positioned to lead this transformation. Our goal is to connect high-quality instructional materials with actionable data and intentional technology use, enhancing learning outcomes and simplifying teachers' lives."
Her previous roles include several impactful years at LinkedIn, where she spearheaded the launch and growth of the company’s Education vertical within its Marketing Solutions business. By building a cross-functional team, she was able to deliver sustained growth and innovation in educational marketing strategies. Additionally, her background includes a successful stint in investment banking as a Partner at Oaklins DeSilva+Phillips, where she advised various media and technology clients on mergers and acquisitions.
Naeve's academic credentials further bolster her profile, holding an MBA from Harvard Business School and a BA from Harvard University. This combination of experience and education equips her with a unique viewpoint on the evolving landscape of education and technology.
HMH is committed to creating growth opportunities for every student through its comprehensive K-12 learning solutions. By integrating curriculum, assessment, and professional learning, HMH uses data to provide educators with insights that support student needs effectively. Currently, the company serves over 50 million students and 4 million educators across 150 countries, testament to its influence in modern education.
As HMH continues to drive its mission forward, Naeve's leadership is expected to facilitate innovative approaches that empower educators and enhance student learning experiences. To learn more about HMH and its offerings, visit
www.hmhco.com and join the conversation on its social media platforms including LinkedIn, Facebook, Instagram, and YouTube.