Wondershare Filmora and AMA Unite to Inspire Future Marketers with Video Storytelling Skills

Wondershare Filmora Partners with AMA for Future Marketers

In the dynamic world of marketing, storytelling has emerged as a pivotal skill for professionals looking to engage audiences effectively. Recognizing this trend, Wondershare Filmora, a leading software for video creativity, has taken a significant step to empower future marketers. The company has announced its partnership with the American Marketing Association (AMA) to sponsor an exciting Instagram Reel Contest at the upcoming AMA International Collegiate Conference.

This innovative initiative is an integral part of Filmora's Education Supports program, designed to inspire students and young professionals to harness their creative potential. As marketing increasingly shifts towards digital platforms and video content, Filmora seeks to equip participants with easy-to-use yet powerful video editing tools, allowing them to transform their ideas into captivating visual narratives.

“The Filmora Education Program is dedicated to amplifying the voices of educators and students,” stated Envy, Head of Brand Communications Center at Wondershare. “We are thrilled to partner with AMA for the International Collegiate Conference. As AI and emerging technologies reshape the industry, this year’s theme, ‘Evolve,’ perfectly encapsulates the transformation we anticipate in marketing.”

The AMA International Collegiate Conference will take place in vibrant New Orleans, Louisiana, from April 3 to 5, 2025. This prestigious event serves as a gathering point for marketing students globally, providing them with access to expert-led sessions, competitions, and invaluable career development opportunities. Centering around the theme 'Evolve,' the conference aims to facilitate discussions on industry transformation and personal growth—crucial elements for success in an ever-changing marketing landscape.

Through its sponsorship of the Instagram Highlight Reel Competition, Filmora encourages attendees to engage with the conference in a creative way. Participants are invited to edit and share their conference experiences through short-form videos, showcasing key insights, learning moments, and networking highlights. In recognition of outstanding submissions, Filmora will award a $100 gift card after the event, motivating students to express their creativity and leverage visual storytelling effectively.

Wondershare Filmora strongly believes that compelling storytelling and visual creativity are key to impactful marketing. This belief drives the company’s commitment to equipping student marketers with the necessary tools to hone these essential skills. By supporting events like the AMA International Collegiate Conference, Filmora champions students, empowering them to craft engaging narratives that not only capture attention but also drive marketing success.

About Wondershare Filmora

Established in 2015, Wondershare Filmora has quickly become a go-to solution for video editing, boasting a range of features that prioritize user experience. The software has garnered a global user base of nearly 300 million individuals across over 150 countries. With advanced AI capabilities that enhance content generation and editing processes, Filmora continues to introduce innovative tools that make video creation efficient and accessible, regardless of a user’s skill level.

The company's extensive library includes over 2.3 million creative assets, commercially-licensed music, 3D LUTs, effects, and pre-set templates, which empower users to unleash their creativity.

About Wondershare Technology

Wondershare Technology, founded in 2003, is a globally recognized software company dedicated to innovation in creativity and productivity solutions. With the mission of simplifying creativity, Wondershare offers an array of tools, including Filmora for video editing, PDFelement for document management, and various diagramming applications among others. With a staggering 1.5 billion users across 200 countries and regions, Wondershare remains committed to providing intuitive software and resources that expand creative possibilities worldwide.